Google Conversion Professionals
Google Conversion Professionals
Our Blog All the latest news and views straight from the ConversionWorks team

Using the power of video to explain a concept

For companies that have a new, revolutionary idea or concept explaining that concept and the benefits it can bring is crucial to getting a customer in....
2nd Mar 2010

Sony Music Europe - Google Analytics rollout for Brightcove video players

Our analytics team have been working with Sony Music to implement a new Google Analytics tracking system for their Brightcove video players. The n....
2nd Mar 2010

Sorce – new site and conversion campaign

Sorce specialise in intranet, extranet and portal software with clients such as Virgin, NHS and Manchester United.  Over the past two months we've be....
24th Feb 2010

What do smart companies like The May Fair Hotel do in a recession?

They use the power of conversion rate optimisation, web analytics and multivariate testing to increase website sales and deliver a better experien....
4th Nov 2009

Are you Confused.com?

The ConversionWorks team have been busy training Confused.com’s marketing gurus on how to harness the power of multivariate testing to increase ....
16th Oct 2009

Boutique hotel specialists Mr & Mrs Smith integrate offline tracking into Google Analytics

For most hotel retailers tracking offline conversions that come in via the phone is a tricky dilemma. How do you get your web analytics package to mea....
13th Oct 2009

Implementing Google Analytics On A One Page Website

Webexpectations.com (our sister agency) recently launched a new website promoting better oral health. As part of the website rollout, Webexpectations.....
9th Oct 2009

Video: Amazon’s use of multivariate testing to improve website sales

Ever wondered how Amazon came to dominate online retailing? Amazon's conversion rate is reported to be as high as 9.6%* whilst the rest of the UK'....
28th Sep 2009

Association of Publishing Agencies - Digital Partner

ConversionWorks are thrilled to have been invited to join The Association of Publishing Agencies (APA) new ‘Digital Partners' scheme. The APA i....
21st Sep 2009

Free Google Webinar: Make Your Website Work

Date: 24 September 2009 Time: 3pm BST Is the web an important channel for your business? ConversionWorks have been asked to present a free webi....
17th Sep 2009