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Why Moving Towards People-Based Targeting is Essential for PPC Practitioners (Case Study Included)

Just to recap, people-based targeting campaigns focus on targeting ads to users deemed of interest by an advertiser, whether it’s due to the use....
Sandy Basra
26th Feb 2015

Demographics Data Now Available in AdWords

As you may be aware, in October a new demographics tab became available under the display networks section within AdWords. With this tab, you can v....
Sandy Basra
19th Dec 2014

Search Term Cloud in Google Analytics

Analysts and marketers love internal site search because with internal site search data they can really understand user intentions, discover missing....
Aimé Yann Mbabazi
2nd Dec 2014

Memory Jog When Analyzing Mobile Data

When looking at your All Traffic report in Google Analytics and comparing 2013 to 2014, it is important to keep in mind what was impacting your data b....
Kai Ruether
26th Nov 2014

eMetrics Keynote Speech – State of the Analytics Nation

Doug Hall, Director of Analytics at ConversionWorks, is giving the keynote speech at this year's eMetrics conference in London. The session, titled....
17th Oct 2014

Top 5 ranking for ConversionWorks in The Drum’s Independent Agency Census

The Drum's annual review of the UK's top digital agencies has ranked ConversionWorks in the top 5 for agencies with fewer than 25 staff. The annual....
Sandy Basra
17th Oct 2014

Google Tag Manager – HUGE update

October 15 2014, Google Tag Manager gets it's first major upgrade since it was launched back in October 2012.Over the last 2 years the GTM technical ....
16th Oct 2014

Will Cross-Device Tracking be Possible with Facebook Atlas?

Last week, Facebook made what could prove to be an important announcement for the digital advertising industry – the re-launch of Atlas, the ad plat....
Jenny Woolmer
8th Oct 2014

New Sitelink Performance Data Available in AdWords

It started out just like any other Wednesday. I went into my client’s AdWords account, navigated over to the ad extensions tab for one of my campaig....
Sandy Basra
1st Aug 2014

Business benefits of Google Analytics Enhanced Ecommerce reporting

Last week, at the Google Analytics Summit, Google publicly announced the launch of Enhanced Ecommerce reporting in Google Analytics. This one is mass....
2nd Jun 2014