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Visualise GA EE data using Data Studio

Are you using Google Analytics Enhanced Ecommerce (EE) for your ecom tracking? Do you want to share EE data using Data Studio (360)? Good.  Read on, ....
24th Oct 2016

GTM Container Placement has massive business impact

Ever wondered what the impact of the GTM container script placement has on your GA data accuracy? Google’s official recommendation is to place the c....
Kai Ruether
6th Oct 2016

Reduce repetition of GTM variables (UPDATED)

div#blogcontent p, div#blogcontent ul{ font-size:20px;} Advanced GTM Post #MondayMotivation Here's a quick advanced post on a useful GTM tec....
23rd Sep 2016

RAR Digital – Grand Prix Winners

ConversionWorks won four awards at last night's RAR Digital Awards including the prestigious Grand Prix award: Grand Prix Analytics ....
Louise Childs
17th Jun 2016

Jenny Holt Shortlisted for Google’s Women in Search Initiative

We are delighted to announce that our very own Head of Paid Search, Jenny Holt, has been shortlisted for Google’s Women in Search Initiative. W....
Louise Childs
6th Apr 2016

Google Analytics – Querystring parameter INCLUSION is the new black

div#blogcontent p, div#blogcontent ul{ font-size:20px; } Problem summary As sites grow in scale they grow in complexity.  Multiple develo....
5th Apr 2016

Google Shakes-up its Search Engine Results Page

Google has introduced some changes to the way that ads are shown on its search engine results page (SERP). Although no official announcement has been ....
Jennifer Holt
23rd Feb 2016

GTM container in the head

Ever wondered whether the location of the GTM container snippet on your site has any effect on data quality? We have tested this comparing the GTM con....
Kai Ruether
19th Feb 2016

Explain GTM – Google Tag Manager Containers in plain English

SuperWeek! We had an incredible week in Hungary at SuperWeek at the start of February. This conference was superbly described as a festival of data....
8th Feb 2016

Connect the physical world with the online world using beacons

Intro As readers of this blog, you are all super-smart digital marketers and will probably have, at some point, walked or driven past an advertisin....
3rd Feb 2016