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RAR Digital – Grand Prix Winners

ConversionWorks won four awards at last night's RAR Digital Awards including the prestigious Grand Prix award: Grand Prix Analytics ....
Louise Childs
17th Jun 2016

Jenny Holt Shortlisted for Google’s Women in Search Initiative

We are delighted to announce that our very own Head of Paid Search, Jenny Holt, has been shortlisted for Google’s Women in Search Initiative. W....
Louise Childs
6th Apr 2016

Google Analytics – Querystring parameter INCLUSION is the new black

div#blogcontent p, div#blogcontent ul{ font-size:20px; } Problem summary As sites grow in scale they grow in complexity.  Multiple develo....
Doug
5th Apr 2016

Google Shakes-up its Search Engine Results Page

Google has introduced some changes to the way that ads are shown on its search engine results page (SERP). Although no official announcement has been ....
Jennifer Holt
23rd Feb 2016

GTM container in the head

Ever wondered whether the location of the GTM container snippet on your site has any effect on data quality? We have tested this comparing the GTM con....
Kai Ruether
19th Feb 2016

Explain GTM – Google Tag Manager Containers in plain English

SuperWeek! We had an incredible week in Hungary at SuperWeek at the start of February. This conference was superbly described as a festival of data....
Doug
8th Feb 2016

Connect the physical world with the online world using beacons

Intro As readers of this blog, you are all super-smart digital marketers and will probably have, at some point, walked or driven past an advertisin....
Doug
3rd Feb 2016

Where Conversion Data is Missing, Use Smart Goals to Optimise AdWords Campaigns

The name gives it away - but at ConversionWorks, we’re all about driving conversions. We constantly strive to get more for our customers, whether it....
Jennifer Holt
21st Jan 2016

Google AdWords: Automatically Converting Text Ads into ‘Richer Text Image Ads’

Google is constantly making design changes to how text ads are rendered across the ever-changing devices we use. These are designed to make text ads m....
Louise Childs
20th Jan 2016

Google AdWords Product Listing Ads: Gaining a Competitive Edge

Since they were launched in November 2011, Product Listing Ads (PLAs) have revolutionised ecommerce for online retailers by offering: More traffic....
Louise Childs
11th Dec 2015