by Doug

15/03/2017

Internet Marketing

Build your own “look-a-like” audiences using the user explorer

This is a post for non-GA-experts about building Google Analytics Audiences. Here’s the idea, you have a hypothesis along the lines of: “We believe that users who do things x, y and z on the site are hugely valuable. We’d like to know where they come from and what else they do”. If you can…

Read more

by Doug

Internet Marketing

Build your own “look-a-like” audiences using the user explorer

This is a post for non-GA-experts about building Google Analytics Audiences. Here’s the idea, you have a hypothesis along the lines of: “We believe that users who do things x, y and z on the site are hugely valuable. We’d like to know where they come from and what else they do”. If you can…

Read more

by Russell

14/03/2017

CRO

CRO secrets – our six ingredients for successful testing

For five years we’ve tested and optimised our CRO process. By trying out different approaches and learning how they work, we’ve been able to refine and fine tune our testing methodology. This has increased our probability of success – yes that’s right testing can be successful and unsuccessful. People don’t like to admit that in a…

Read more

by Doug

07/03/2017

Google Analytics, Internet Marketing

3 more things to do to get the most out of GA 360

Well I never, the kindness is relentless but here goes for another three invaluable tips for GA 360 users: Set up a BigQuery link As a GA 360 user, you get a rolling $500-per-month credit for BigQuery. There’s little in the way of cost hurdles to get started so go and redeem your voucher. and…

Read more

by Doug

06/03/2017

Google Analytics

Amplify the value of GA360 with These Three Simple but Under Utilised Things

This is message to Google Analytics 360 users. If you aren’t doing these three simple things, start now and you’ll level up your GA 360 value in no time. Use the 360 suite home user admin When you go to 360suite.google.com you land on the suite home overview: Have you ever clicked on the Admin…

Read more

by Louise

02/03/2017

Google Analytics, Internet Marketing

AdWords Ad Extensions Explained

Back in September 2006, Google introduced a fantastic new feature to the humble text ad – sitelinks. Things have come a long way since then and advertisers are now spoilt for choice. The text within an ad remains the most essential element of an ad, however there is now a huge array of ad extensions,…

Read more

by Bal

21/02/2017

Internet Marketing

Remarketing Lists for Search Ads (RLSA): A Refresher

What is RLSA? Since RLSA was announced back in 2012, we have been using it successfully across our client base but feel it is still underutilised in accounts we inherit so we thought it would be a good time for a refresher. You may be familiar with the concept of remarketing in general whereby you…

Read more