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We like to shake things up every now and again to keep things fresh and inspire creativity. We're working on some rebranding. We're keen on efficie....
1st Apr 2015

More Page Visibility with GA and GTM. Bending GA and GTM to my will.

My friends Simo and Yehoshua published articles recently regarding the use of page visibility in GTM and GA:
18th Mar 2015

AdWords: What’s next for Mobile, Tablets and Phablets?

We’re now past the mobile tipping point, so it’s no longer a case of asking whether targeting users on mobile devices is important - we know it is....
Louise Childs
17th Mar 2015

Google AdWords: Custom Affinity Audiences

Google are constantly providing innovative opportunities for advertisers to reach new audiences with their brand through display advertising and acros....
Louise Childs
2nd Mar 2015

Why Moving Towards People-Based Targeting is Essential for PPC Practitioners (Case Study Included)

Just to recap, people-based targeting campaigns focus on targeting ads to users deemed of interest by an advertiser, whether it’s due to the use....
Sandy Basra
26th Feb 2015

Demographics Data Now Available in AdWords

As you may be aware, in October a new demographics tab became available under the display networks section within AdWords. With this tab, you can v....
Sandy Basra
19th Dec 2014

Search Term Cloud in Google Analytics

Analysts and marketers love internal site search because with internal site search data they can really understand user intentions, discover missing....
Aimé Yann Mbabazi
2nd Dec 2014

Memory Jog When Analyzing Mobile Data

When looking at your All Traffic report in Google Analytics and comparing 2013 to 2014, it is important to keep in mind what was impacting your data b....
Kai Ruether
26th Nov 2014

eMetrics Keynote Speech – State of the Analytics Nation

Doug Hall, Director of Analytics at ConversionWorks, is giving the keynote speech at this year's eMetrics conference in London. The session, titled....
17th Oct 2014

Top 5 ranking for ConversionWorks in The Drum’s Independent Agency Census

The Drum's annual review of the UK's top digital agencies has ranked ConversionWorks in the top 5 for agencies with fewer than 25 staff. The annual....
Sandy Basra
17th Oct 2014