by Tim

03/08/2017

Online Advertising

Facebook & Instagram Lead Ads Refresher

After recently managing an expansive lead gen campaign across both Facebook and Instagram for a client, we thought it might be worth writing a quick refresher on this useful campaign type whilst it was fresh in our minds. Facebook introduced lead ads back in late 2015, but many advertisers have been slow to adopt them….

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by Tim

Online Advertising

Facebook & Instagram Lead Ads Refresher

After recently managing an expansive lead gen campaign across both Facebook and Instagram for a client, we thought it might be worth writing a quick refresher on this useful campaign type whilst it was fresh in our minds. Facebook introduced lead ads back in late 2015, but many advertisers have been slow to adopt them….

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by Doug

20/07/2017

Google Analytics, Google Tag Manager

Google Tag Manager & Google Analytics. A non-technical description.

Apology Sorry (not sorry) for mostly posting technical articles.  This time I’m posting for the non-technical data consumer.  There are vast numbers of Google Analytics users who aren’t “technical”. If this means you dear reader then that’s fine. You don’t need to be if it’s not a core competency for your job.   BUT.  …

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by Jennifer

13/07/2017

Case Studies, Company News, Online Advertising

Conversion Works in the Running for Google Search Award

We are delighted to have been shortlisted for the Search Innovation Award at this year’s prestigious Google Premier Partner Awards. The awards recognise the achievements of the very best digital marketing agencies and providers across Europe, the Middle East and North Africa (EMEA). Approximately 2,000 Partners were eligible for the awards in EMEA this year,…

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by Zamira

Google Analytics

Domain name migration with no data loss in Google Analytics

We have a client who is going to change the domain of their site from thewebsite.co.uk to thewebsite.com. After the migration from one top level domain name to another, you typically end up with a surge of new visitors.

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by Bal

03/07/2017

Internet Marketing

How does Facebook Attribute Ad Conversions?

We recently took over management of a Facebook campaign for a client in the retail sector. During an early conversation with the client, it became apparent that he had been over-valuing the performance of his Facebook activity, having not fully understood some fundamental differences in the way Facebook attributes conversions compared to other platforms such…

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by Louise

22/06/2017

Google Analytics, Internet Marketing

Build New Remarketing Segments Using GA’s Session Quality Metric

Driven by the same machine learning technology that drives Google’s Smart Lists and Smart Goals, Google Analytics now provides Session Quality insights. What is it? Session Quality uses similar machine learning as with Smart Lists and Smart Goals to predict the likelihood of a visitor completing a transaction on your site. This is based on…

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