Web Analytics – Just Add Humans
Those of us that work in online marketing are very spoilt. With a well setup analytics solution we have access to 100’s of individual metrics about ....
23rd Feb 2009
Google Analytics: Don’t confuse free with cheap!
A common mistake we see clients making when choosing their analytics provider is confusing the fact that Google Analytics is free with it being ‘che....
19th Feb 2009
Analytics software is a waste of money.
Analytics software is a waste of money. Ok that isn't strictly true, but I am trying to make an important point: Pay for insight not software. You ....
18th Feb 2009
We’re hiring! – Google Adwords / Analytics Executive
We're hiring! ConversionWorks are hiring. We're looking for a first rate Adwords Account manager with a top notch understanding of Google Anal....
18th Feb 2009
Are easyJet using A/B testing on their email campaigns?
By coincidence I'm signed up to receive special offer emails from easyJet both at work and on my personal email. This week I received special offers e....
12th Feb 2009