Notes from Google’s eCommerce Summit
Google held their first ever eCommerce Summit last week, assembling the UK’s foremost online retailing talent with senior eCommerce managers from th....
23rd Jun 2009
Super Cookie – How to guide and source code (a guide for techies)
This is a how to guide (+ source code) for the new Google Analytics Super Cookie developed by ConversionWorks. What's the Super Cookie? Wouldn't it....
11th Jun 2009
‘The Super Cookie’ – Some Early Results
Russell has filled you in on the business advantages associated with the Super Cookie and explained the fundamental flaws with the traditional last cl....
11th Jun 2009
Moving on from ‘last click wins’ – how the Super Cookie can increase your profits.
Imagine you go to a rugby match at Twickenham, it's the Guinness UK Final. Both teams are sponsored by Guinness and have the Guinness logo printed on ....
11th Jun 2009
Increase ecommerce sales by tackling your customer’s FUDs
What the hell are FUD's? They're all the little nagging questions in the back of your customer's mind that are preventing them from buying from you....
4th Jun 2009