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Notes from Google’s eCommerce Summit

Google held their first ever eCommerce Summit last week, assembling the UK’s foremost online retailing talent with senior eCommerce managers from th....
Russell
23rd Jun 2009

Super Cookie – How to guide and source code (a guide for techies)

This is a how to guide (+ source code) for the new Google Analytics Super Cookie developed by ConversionWorks. What's the Super Cookie? Wouldn't it....
Doug
11th Jun 2009

‘The Super Cookie’ – Some Early Results

Russell has filled you in on the business advantages associated with the Super Cookie and explained the fundamental flaws with the traditional last cl....
Doug
11th Jun 2009

Moving on from ‘last click wins’ – how the Super Cookie can increase your profits.

Imagine you go to a rugby match at Twickenham, it's the Guinness UK Final. Both teams are sponsored by Guinness and have the Guinness logo printed on ....
Russell
11th Jun 2009

Increase ecommerce sales by tackling your customer’s FUDs

What the hell are FUD's? They're all the little nagging questions in the back of your customer's mind that are preventing them from buying from you....
Russell
4th Jun 2009