Notes from Google’s eCommerce Summit

Google held their first ever eCommerce Summit last week, assembling the UK’s foremost online retailing talent with senior eCommerce managers from the likes of Dell, Dabs, Figleaves, Lastminute.com and myDeco all under one roof.

Lucky enough to attend it was clear that Google are putting huge emphasis on the importance of conversion rate optimisation and the need for retailers to improve the performance of their stores using tools such as better website analysis and multivariate testing.

For me personally Bob Thacker, CMO of Office Max stole the show with a rising presentation on the opportunities made possible in a recession. Enjoy!