Association of Publishing Agencies – Analytics Workshop
Last week we ran a half day training workshop on Online Measurement and Google Analytics for t
he Association of Publishing Agencies. The workshop was aimed at content publishers wishing to get a better understand how to measure the effectiveness of online content and websites.
“The APA is committed to helping our members to measure the effectiveness of online branded content. Thanks to ConversionWorks, we were able to provide our agencies with practical measurement and analytical skills so that they may demonstrate maximum ROI to their clients.”
Amanda Davie
Head of Digital, Association of Publishing Agencies
Companies that attended produce websites for some of the UK’s best know brands such as Asda, Orange and Aston Martin.
“We really trying to equip agencies with a better understanding of how to use web analytics properly – that doesn’t mean printing off a report once a month and giving it to your boss. Web analytics should be about improving the conversion rate of your website and the ROI it delivers for your business.”
Russell Sutton, MD at ConversionWorks.
If you would like to find out more about using web analytics to improve the conversion rate and profitability of your website then speak to an expert today.
