Association of Publishing Agencies – Digital Partner

ConversionWorks are thrilled to have been invited to join The Association of Publishing Agencies (APA) new ‘Digital Partners’ scheme.

The APA is the representative body for member agencies that produce effective editorial content for client brands. That content can be anything from entire websites and magazines to smaller brochures and one-shot publications, produced to engage with a target audience and create a customer relationship of enviable quality.

APA agencies work with blue chip brands to create meaningful and valuable customer relationships through digital content across a range of platforms and technical solutions – from ecommerce to podcasts, iPhone apps to social networking spaces.

So why the partnership with ConversionWorks?

How do you know if your content is effective if you can’t measure its impact?  We’ve been working with APA members to help them better understand how analytics software such as Google Analytics can be used to better understand how consumers are using your content.

For more information visit:  http://www.apa.co.uk/