What do smart companies like The May Fair Hotel do in a recession?

They use the power of conversion rate optimisation, web analytics and multivariate testing to increase website sales and deliver a better experience for their customers.

Like several of the UK’s best known brands, The May Fair Hotel’s E-Commerce team understand the power of an intensive web analytics campaign coupled with multivariate testing.

They’ve commissioned ConversionWorks to run a series of multivariate tests across their website aimed at increasing conversion rates. It’s early days yet but after a rigorous review of their web analytics we’re confident that improvements can be made to deliver a more persuasive and profitable website.

Interested in learning more about multivariate testing and conversion rate optimisation?

Watch our webinar with Google or read more about how our four step optimisation process