Sorce – new site and conversion campaign

Sorce specialise in intranet, extranet and portal software with clients such as Virgin, NHS and Manchester United.  Over the past two months we’ve been working with Sorce’s online marketing team to deliver a new website strategy focussed on increasing sales leads and conversions.

This week we launched their new conversion driven website at www.sorce.co.uk.

Step-by-step process for increasing sales

In order to increase online sales we followed our conversion driven design methodology:

1. Get real insight – we rolled out Google Analytics on the existing website so we could understand how Sorce’s marketing and website were performing.
2. Formulate a plan – with Google Analytics in place we can understand exactly what is and isn’t working and most importantly have a clear idea of what needs changing to increase sales and conversions.
3. Re-design the website – conversion driven design? Yes. The new site was based on user centred, conversion driven design coupled with our findings from Google Analytics. With the new site came increased sales performance.
4. Better traffic – now their new site is launched the focus switches to driving better quality, more targeted traffic to the site. For a specialist company such as Sorce online advertising is all about laser precision targeting of finding precisely the right type of potential customer to visit the site.

To learn more visit www.sorce.co.uk