Sony Music Europe – Google Analytics rollout for Brightcove video players

Our analytics team have been working with Sony Music to implement a new Google Analytics tracking system for their Brightcove video players. The new system tracks all video plays regardless of which website they’re shown on and rolls-up the data into a user friendly set of reports.

Sony Music have tens of thousands of music videos for their artists running across websites throughout Europe.  They needed an accurate an effective system for measuring and understanding how that content is watched and consumed.

Some of the artist websites that will be using the new Google Analytics system on their videos include Sade, Beyoncé, Kesha, P!nk, Susan Boyle, Foo Fighters and Michael Jackson.

If you’d like to learn more about using Google Analytics to track your video content or Brightcove players please get in touch.