Generating more leads through A/B Testing

PayPoint.net and ConversionWorks have just completed the first A/B test in a long term, aggressive, A/B and Multivariate testing programme.

Simple A/B testing on simple pages generates big increase in leads

ConversionWorks helped PayPoint.net identify how their new ‘Contact Us’ page was a great source of lead generation.  With ConversionWorks input, the  opportunity was quantified and a straightforward A/B test was planned.

The resultant >60% uplift in users using the ‘Contact Us’ form (>99% confidence level) has increased the value PayPoint.net get from their ‘Contact Us’ page.

Increasing Conversions – leads and transactions

We have seen in this simple test how organisations can increase the return from a website by increasing non-transactional conversions.  Users using the contact form on a website want to interact with the website. Whilst this interaction is not a transaction but a lead, the better the quality of the user experience, the more likely it is that the user will become a full paying customer.