Google Conversion Professionals
Google Conversion Professionals

Posts by Sheetal Masih:

What do smart companies like The May Fair Hotel do in a recession?

They use the power of conversion rate optimisation, web analytics and multivariate testing to increase website sales and deliver a better experien....
4th Nov 2009

The power of a call to action

Every day we’re exposed to calls to actions: ‘contact us’ buttons, ‘register now’ and the infamous ‘click here’ links. When used proper....
8th Apr 2009