New Version Google Analytics: Three things HiPPOs will LOVE
Google Analytics Version 5 - what's in it for HiPPOs? Google has announced a new version of Google Analytics - data nerds are rejoicing about the new....
28th Mar 2011
Video: Amazon’s use of multivariate testing to improve website sales
Ever wondered how Amazon came to dominate online retailing? Amazon's conversion rate is reported to be as high as 9.6%* whilst the rest of the UK'....
28th Sep 2009
Top Ten Myths About Google Analytics
Google have released a great blog addressing some of the biggest myths about Google Analytics. If you're considering making the switch to GA the artic....
29th May 2009
Are easyJet using A/B testing on their email campaigns?
By coincidence I'm signed up to receive special offer emails from easyJet both at work and on my personal email. This week I received special offers e....
12th Feb 2009
Getting the Forms Right
Let’s talk about forms. Virtually all sites have them. Forms to register, forms to submit, forms to buy, forms to upload, forms about forms! They a....
13th Jan 2009