Google Conversion Professionals
Google Conversion Professionals
Our Blog All the latest news and views straight from the ConversionWorks team

Using the power of video to explain a concept

For companies that have a new, revolutionary idea or concept explaining that concept and the benefits it can bring is crucial to getting a customer in....
2nd Mar 2010

What do smart companies like The May Fair Hotel do in a recession?

They use the power of conversion rate optimisation, web analytics and multivariate testing to increase website sales and deliver a better experien....
4th Nov 2009

Watch our webinar with Google and find out how to increase your website sales

Last week we successfully ran a webinar with Google UK. The webinar was targeted at financial service organisations and aimed to provide informatio....
27th Jul 2009

Notes from Google’s eCommerce Summit

Google held their first ever eCommerce Summit last week, assembling the UK’s foremost online retailing talent with senior eCommerce managers from th....
23rd Jun 2009

The Power of A/B Testing

Paying attention to detail If I told you we could increase your sales by 4.92% simply by changing one word on your website, would you believe me? ....
8th Apr 2009

Multivariate testing doubles sales

91.4% increase in sales from one multivariate test on USB-FlashDrive.com How was this achieved? Using Google Analytics we identified a SERIOUS ....
7th Apr 2009

How Google increased AdWords signups by 20% using multivariate testing

I’m sure we are all familiar with Google and how successful a company they are. Part of that success is probably due to them continuing to test and ....
6th Apr 2009

Google Blog: Recession busting tips - how to improve website sales in a recession

Improving sales in a falling market is a priority for any company. Although it may sound like a dream, for many websites it’s a real possibility if ....
31st Mar 2009

The impact of CAPTCHAs on website accessibility and conversion rates

I am going to begin this blog post with a bit of background knowledge just to introduce you to the concept of the term ‘CAPTCHA'. Have you ev....
16th Oct 2008

Who should design your website?

The problem with web design, is that everyone uses websites and as such everyone has an opinion. This can sometimes be more of a hindrance than a help....
10th Oct 2008