Search Keyword Sensitive Landing Pages
Have you ever bought a book from a store based on the cover art only to find the content is completely unrelated to the picture? Have you ever watc....
10th Oct 2011
ConversionWorks increases PayPoint.net’s leads by more than 60%
Generating more leads through A/B Testing PayPoint.net and ConversionWorks have just completed the first A/B test in a long term, aggressive, A/B and....
20th Apr 2011
Optimise for Conversions – New Ad Rotation Option Available in AdWords
Introducing Optimise for Conversions On Wednesday 23rd February, Google announced the launch of a new ad rotation method in AdWords called Optimise....
1st Mar 2011
Using the power of video to explain a concept
For companies that have a new, revolutionary idea or concept explaining that concept and the benefits it can bring is crucial to getting a customer in....
2nd Mar 2010
What do smart companies like The May Fair Hotel do in a recession?
They use the power of conversion rate optimisation, web analytics and multivariate testing to increase website sales and deliver a better experien....
4th Nov 2009
Watch our webinar with Google and find out how to increase your website sales
Last week we successfully ran a webinar with Google UK. The webinar was targeted at financial service organisations and aimed to provide informatio....
27th Jul 2009
Notes from Google’s eCommerce Summit
Google held their first ever eCommerce Summit last week, assembling the UK’s foremost online retailing talent with senior eCommerce managers from th....
23rd Jun 2009
The Power of A/B Testing
Paying attention to detail If I told you we could increase your sales by 4.92% simply by changing one word on your website, would you believe me? ....
8th Apr 2009
Multivariate testing doubles sales
91.4% increase in sales from one multivariate test on USB-FlashDrive.com How was this achieved? Using Google Analytics we identified a SERIOUS ....
7th Apr 2009
How Google increased AdWords signups by 20% using multivariate testing
I’m sure we are all familiar with Google and how successful a company they are. Part of that success is probably due to them continuing to test and ....
6th Apr 2009