Google Conversion Professionals
Google Conversion Professionals
Our Blog All the latest news and views straight from the ConversionWorks team

Sony Music Europe - Google Analytics rollout for Brightcove video players

Our analytics team have been working with Sony Music to implement a new Google Analytics tracking system for their Brightcove video players. The n....
2nd Mar 2010

What do smart companies like The May Fair Hotel do in a recession?

They use the power of conversion rate optimisation, web analytics and multivariate testing to increase website sales and deliver a better experien....
4th Nov 2009

Boutique hotel specialists Mr & Mrs Smith integrate offline tracking into Google Analytics

For most hotel retailers tracking offline conversions that come in via the phone is a tricky dilemma. How do you get your web analytics package to mea....
13th Oct 2009

Implementing Google Analytics On A One Page Website

Webexpectations.com (our sister agency) recently launched a new website promoting better oral health. As part of the website rollout, Webexpectations.....
9th Oct 2009

Top Ten Myths About Google Analytics

Google have released a great blog addressing some of the biggest myths about Google Analytics. If you're considering making the switch to GA the artic....
29th May 2009

Google Analytics tracking is now available for Adobe Flash

For all those addicted to monitoring and analyzing the traffic on your website, you will be very impressed with the newly available Google Analytics A....
6th May 2009

ConversionWorks team run two Google Workshops

Last week the ConversionWorks team were down at Google's London office running two workshops aimed at giving Adwords clients a useful insight into the....
5th May 2009

ConversionWorks becomes 1st UK agency to be triple certified Google consultants

ConversionWorks are the 1st and only UK agency to be tripled certified by Google. We’re now accredited as Google Analytics Authorised Consultants, G....
28th Apr 2009

Omniture vs Google Analytics

Choosing the right analytics solution for your organisation is an important task. Get it right and you could be driving more conversions, sales an....
8th Apr 2009

Multivariate testing doubles sales

91.4% increase in sales from one multivariate test on USB-FlashDrive.com How was this achieved? Using Google Analytics we identified a SERIOUS ....
7th Apr 2009