Multivariate testing doubles sales
91.4% increase in sales from one multivariate test on USB-FlashDrive.com How was this achieved? Using Google Analytics we identified a SERIOUS ....
7th Apr 2009
How Google increased AdWords signups by 20% using multivariate testing
I’m sure we are all familiar with Google and how successful a company they are. Part of that success is probably due to them continuing to test and ....
6th Apr 2009
Are easyJet using A/B testing on their email campaigns?
By coincidence I'm signed up to receive special offer emails from easyJet both at work and on my personal email. This week I received special offers e....
12th Feb 2009