Some of our clients:
Call us on 0845 5000 408
Some of our clients:
Call us on 0845 5000 408
Full multivariate test using the Google Website Optimiser on the 'request a quote' page.
The simple success criteria for USB-FlashDrive.com was to gain more sales enquiries.
With a clear and measurable goal in place, the ConversionWorks testing team focused on funnelling more of the website's existing traffic to make an enquiry and therefore convert.
"Where are we losing visitors and why? What are the specific pages and barriers that are preventing people from converting into customers?"
By using Google Analytics, and by also conducting a thorough review of the site using usability testing, the major problem areas were identified and prioritised.
Using landing page optimisation techniques, we were able to identify which page elements (such as headlines, graphics, call to action buttons etc.) needed changing and testing.
From this point, a testing plan was collated, prioritising the most damaging problem areas to be tackled first.
Multivariate tests were run using Google's Website Optimiser software, installed and configured by our authorised consultants.
Our analysts reviewed the multivariate test results in detail with our landing page optimisation experts to identify the key learnings and opportunities for future improvement.
USB-FlashDrive.com has gone from strength to strength since it was first started in 2003. The company specialises in selling flash drives and memory sticks in bulk throughout Europe and the USA.
A team of 15 'flash drive ninjas' help clients customise their drives to their own specific needs. The shape and colour is fully configurable and the company logo can be printed or engraved onto the side of each drive.
The company has seen profits steadily grow year on year using the internet as their primary sales channel.
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