Google AdWords Training

Improve your AdWords campaign performance following a valuable training session delivered by a leading, AdWords Certified Partner.

Tailored Pay-Per-Click Training

We combine years of practical experience with the latest, most innovative techniques to deliver comprehensive AdWords training.

Whether it's an introduction to the basics, a dive into the advanced unknown, or support with a one-off campaign that you're after, we will work with you to fully understand your needs before planning and delivering a training schedule that is both relevant and engaging.

Training Syllabus
What does the training cover?
AdWords Training Syllabus
The content of our training sessions is bespoke and can be tailored to each client. In general however, participants can expect to cover the following topics:

AdWords Overview

Campaign Structure

Targeting Options

Keyword match types

Bidding Strategies

Optimisation Techniques

Quality Score

Ad creation

Keyword Research

Conversion Tacking
Our Trainers
How good are our AdWords trainers?
Expert AdWords Specialists
Our PPC trainers have a minimum of 4-years hands-on experience managing and executing successful PPC campaigns.

They are accredited with all of the latest AdWords qualifications:

Google Advertising Fundamentals Exam

Search Advertising Advanced Exam

Display Advertising Advanced Exam

Reporting & Analysis Advanced Exam
Client: Bissell Direct
27% increase in e-commerce revenue

Improved AdWords management delivers a 27% increase in Bissell's e-commerce revenue Read the full case study

Bissell is the biggest manufacturer of floor care products in North America with annual revenues of $800million.

Through expert AdWords management, ConversionWorks helped Bissell drive a 27% increase in e-commerce revenue without increasing advertising costs.