Getting the most from Google Analytics requires a best practice installation that delivers accurate data and reporting that you can rely on.
Best Practice Installation & Configuration
If your website analytics installation is flawed your business could be making critical decisions based on inaccurate and misleading data.
As Google Analytics Certified Partners, ConversionWorks offers professional installation and setup of Google Analytics.
We've delivered best practice Google Analytics installations for some of the UK's best known brands including L'Oréal, Tottenham Hotspur, Hargreaves Lansdown, Eurotunnel and Smirnoff.
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Installation Checklist
What's included with our Google Analytics installs?Google Analytics InstallsEvery Google Analytics installation is individually tailored to the website and to the business objectives. Where relevant though all installations will cover the following:
- AdWords integration
- Advanced traffic segmentation
- Customised reports
- Ecommerce revenue tracking
- Form tracking
- Funnel analysis
- Filters excluding internal traffic
- Goal (conversion) tracking
- Payment gateway integration - Worldpay, SecureTrading, PayPoint, SagePay, PayPal and Google Checkout
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Optional Extras
Additional configuration optionsBespoke GA Configuration OptionsOn a case-by-case basis we offer bespoke configuration options. Some of these include:
- Flash and AJAX event tracking
- Customised Google Analytics profiles
- Internal site search tracking
- AdSense integration
- Automated report scheduling
- Human analysis by a professional Google Analytics consultant
Analytics Tag Management - Faster Installs, Easier Ongoing Maintenance
As standard we use Tagify, our analytics tag management technology, to simplify the deployment and configuration of the Google Analytics JavaScript tags.
This approach allows us to deploy GA faster, improve the quality of the data (by standardising the install) and to reduce the cost of on-going management as your site changes and expands.
For the site owner this saves time, money and internal developer resource.
Google Analytics Training and Consultancy
With Google Analytics installed and configured your internal team will require training and support to get the most out of the tool and to start identifying actionable insights.
ConverisonWorks offers a range of Google Analytics training and Google Analytics consultancy services.
Find Out More
Contact us today to find out more about our professional Google Analytics services.
