By default web analytics solutions credit site conversions back to the last referring source. This is great if every visitor to your site visits just the once and converts on their first visit! Unfortunately, this rarely happens. A visitor's path to conversion typically involves multiple visits, multiple search phrases and multiple referrals.
The ConversionWorks path referral service enhances Google Analytics and enables it to capture and report on the full referral path a visitor takes on their journey to a conversion.
Understand
- The search phrases that introduce visitors to your website
- The influential mid-path phrases that receive no credit using the last click wins model
- The value of generic phrases
- The effectiveness of banner advertising
- The effectiveness of referring sites
- The highest converting paths
- The interaction between paid and organic search
- The end-of-path phrases that don't convert
Install
- Seamlessly integrates with existing Google Analytics installs
- Does not affect existing reports
- Complies with Google terms of service
- Does not impact page load times
