A/B & Multivariate Testing

We work with brands such as L'Oréal, Bissell, Hargreaves Lansdown and WhatCar? helping them to increase sales through multivariate testing.

Expert A/B and Multivariate Testing

How can multivariate testing help you?

High impact - multivariate testing delivers serious improvements in your website sales
Cost effective - testing is cost effective and much cheaper than increasing website traffic
Fast - see a conversion increase in just two to three weeks!
Competitive edge - are your competitors using multivariate testing?

PayPoint.net
159% increase in online conversions

Case Study - A/B testing increases conversion rate by 159% for PayPoint.net Read the full case study

PayPoint.net is one of the UK's biggest credit and debit card payment providers - allowing website owners to take card payments on their website.

ConversionWorks partnered with PayPoint.net to run a conversion rate optimisation programme to optimise their website and increase the number of online applications (sales).

Testing of their online sign-up process increased applications by a massive 159%.
Radisson Edwardian Hotels
A/B testing increases hotel
bookings by 7.5%

Case Study - Credit card payment optimisation increases conversion rates by 7.5% for Radisson Edwardian hotels Read the full case study

Radisson Edwardian is one of London's premier hoteliers offering luxury, style and elegance for visitors to the capital.

Aggressive site testing using the Google Website Optimiser, lead to an increase in conversion rates for online bookings.

In particular, testing of the credit card payment page was extremely effective, with one test delivering a 7.5% increase in online orders.
Morphsuits
Checkout optimisation increases conversion rate by 39%

Case Study - Morphsuits increase ecommerce conversion rate by 37% with A/B testing Read the full case study

Morphsuits is the brainchild of 3 guys who love fancy dress. They've turned a passion for having fun into a great online retailing business.

ConversionWorks partnered with the Morph team to measure and optimise their website through an ongoing process of multivariate and A/B testing.

A redesign and A/B/C test of the checkout process delivered a 37% improvement in conversion rate, demonstrating how a relatively small change can be extremely influential.

We offer:

Full-service multivariate and A/B testing - we handle everything from analysis and planning through to design, running the tests and scrutinising the results
Starter campaigns - small campaigns to get you started, low risk, low budget, helping you try out multivariate testing with the minimum of fuss
Multivariate testing and landing page optimisation advice - we can help you plan your tests and identify specifically what you should be testing and how

Not sure where to start or what to test?

Experience counts when testing. ConversionWorks are Google Website Optimiser Certified Partners with experience running 100's of successful multivariate and A/B testing campaigns.

We can offer guidance on selecting the most appropriate testing methodology; expert support in software installation and configuration and in-depth analysis of the test results.

Warning: beware of 'random' testing!

Throwing 'mud at a wall' and seeing what sticks is one option, but quite frankly it doesn't work.

Rather than run unproductive tests with millions of random variables and hope for the best, we use conversion rate optimisation techniques to identify what specifically is hindering sales and therefore needs removing, improving, or changing.

Let your competitors waste their time and money running unproductive campaigns that 'guess' at what needs testing.