ConversionWorks merges with MightyHive

We’re delighted to announce the merger of ConversionWorks with MightyHive.

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by Joe

AdWords, Google Ads, Paid Search

Boost Your Shopping Performance: Splitting Shopping Campaigns by Brand and Generic Searches

Shopping campaigns are a powerful ad type provided by Google Ads, allowing users to see product images and prices directly from the SERP. However, despite the strength of shopping campaigns it’s not uncommon to see accounts with just one shopping campaign running all products, limiting both performance visibility and optimisation efficiency. By splitting your shopping…

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