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Latest News

by Louise

26/04/2017

Internet Marketing

AdWords Update: Changes to Exact Match Keywords

The evolution of exact and phrase match keywords Back in April 2012, Google gave advertisers the option to include plurals, misspellings, and close variants, for exact and phrase match keywords. This was fantastic news for many advertisers, saving a massive amount of time and effort that was previously spent creating extensive lists of brand misspellings…

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