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We’re an award-winning digital analytics, PPC and conversion rate optimisation agency. Using data, we help clients better understand their customers and grow sales.

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Latest News

by Huiyan

16/04/2018

Google Analytics

IP anonymization GA Impact Assessment

We previously conducted this test to quantify the impact of IP address anonymization on Google Analytics geolocation accuracy. We explored this in order to understand how the potential change for privacy reasons could impact our data quality. This is especially relevant for geo-targeted advertising and personalisation. We’ve since revisited the data and revised the technique,…

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