Welcome to the UK's data-driven conversion experts

We’re an award-winning digital analytics, PPC and conversion rate optimisation agency. Using data, we help clients better understand their customers and grow sales.

Google Analytics Certified - Partner - Services - Sales Google Premier Partner
"ConversionWorks are an outstanding agency. The insight we have gained from them has been a game changer."
Samuel, PayPoint

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by Huiyan


Google Analytics

IP anonymization GA Impact Assessment

We previously conducted this test to quantify the impact of IP address anonymization on Google Analytics geolocation accuracy. We explored this in order to understand how the potential change for privacy reasons could impact our data quality. This is especially relevant for geo-targeted advertising and personalisation. We’ve since revisited the data and revised the technique,…

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