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Latest News

by Bal

04/06/2018

Internet Marketing

Introducing Google Goal-Optimised Shopping Campaigns

As digital marketers, our aim is to showcase products to our target market wherever these users may be online, whilst also trying to meet set performance objectives. Early last month, Google announced a new Shopping campaign format – ‘goal-optimised Shopping campaigns’, which will help accomplish this goal. What are goal-optimised Shopping campaigns? This campaign type…

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