by Doug

17/10/2017

Google Analytics

Time series decomposition for incrementality and forecasting with A/B testing

Last week I had the delightful honor of being the last ever speaker at eMetrics London.  Don’t worry – it’ll be back, rebranded as Marketing Analytics World: https://twitter.com/jimsterne/status/918798356343861248 I talked about how we’ve used time series decomposition (via R) to demonstrate how to quantify the longer term effects of A/B tests (or any test) with reasonable…

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by Doug

Google Analytics

Time series decomposition for incrementality and forecasting with A/B testing

Last week I had the delightful honor of being the last ever speaker at eMetrics London.  Don’t worry – it’ll be back, rebranded as Marketing Analytics World: https://twitter.com/jimsterne/status/918798356343861248 I talked about how we’ve used time series decomposition (via R) to demonstrate how to quantify the longer term effects of A/B tests (or any test) with reasonable…

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by Louise

27/09/2017

Internet Marketing, Online Advertising

AdWords Ad Customisers: Improve your CTR & reduce ad creation time

What are ad customisers? Ad customisers allow advertisers to adapt an ad to suit the context of a user’s search for ads on the Search Network or the website that a user is browsing on the Display Network. How can they be used? Within the AdWords interface, we are able to add the character ‘{‘…

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by Louise

22/09/2017

Company News, Internet Marketing

ConversionWorks shortlisted for the Digital Entrepreneur Awards 2017

The finalists for the RAR Digital Awards 2017 have finally been revealed and we’re delighted to announce that we have been shortlisted for an incredible five categories!

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by Bal

14/09/2017

Internet Marketing

AdWords Dynamic Search Ads (DSA): Yay or Nay?

If you are new to the concept of Dynamic Search Ads in AdWords – welcome! If not, I know what you may be thinking, you have tried this in the past and it has not worked too well so you have shelved it forever? Either way, please hear me out as a lot has changed…

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by Jennifer

12/09/2017

Google Analytics

Changes to AdWords Tracking in Preparation for Safari Update

Last week, Google sent an email to AdWords advertisers outlining some changes being made to the way conversions are tracked on the Safari browser. The changes were prompted in response to Apple’s upcoming Safari update, which includes the introduction of Intelligent Tracking Prevention (ITP) – a feature that aims to provide users with more control…

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by Doug

30/08/2017

Google Analytics

Security and privacy compliance – how much does it cost?

Advanced Google Analytics Data Studio visualisation to assess how much compliance might cost. I had a fascinating question from a client recently: “Can you build a segment to show how many users will be affected if we only support TLS 1.2?” The reason for this question is the decision by the PCI Security Council that…

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