by Doug

16/07/2018

Google Analytics

Cross Device Capabilities – New Google Analytics Feature unboxing

I’ve just got back from a week away on holiday. I’m refreshed and excited to get cracking again.  Here’s one of the many reasons why: https://www.blog.google/products/marketingplatform/360/cross-device-capabilities/ Having been away, this is brand new to me so I’m going to take a look at the new functionality right now. What follows is a raw “unboxing” of…

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by Doug

Google Analytics

Cross Device Capabilities – New Google Analytics Feature unboxing

I’ve just got back from a week away on holiday. I’m refreshed and excited to get cracking again.  Here’s one of the many reasons why: https://www.blog.google/products/marketingplatform/360/cross-device-capabilities/ Having been away, this is brand new to me so I’m going to take a look at the new functionality right now. What follows is a raw “unboxing” of…

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by Louise

20/06/2018

Company News, Google Analytics, Internet Marketing

ConversionWorks Named ‘Best Online Analytics agency’ at the RAR Digital Awards

ConversionWorks won the ‘Best Online Analytics / Measurement agency’ award at last night’s RAR Digital Awards! The RAR Digital Awards recognise agencies that provide an outstanding service, as rated by their clients. We were over the moon with the fantastic feedback we received, resulting in an incredible three nominations! We were absolutely thrilled to be…

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by Bal

04/06/2018

Internet Marketing

Introducing Google Goal-Optimised Shopping Campaigns

As digital marketers, our aim is to showcase products to our target market wherever these users may be online, whilst also trying to meet set performance objectives. Early last month, Google announced a new Shopping campaign format – ‘goal-optimised Shopping campaigns’, which will help accomplish this goal. What are goal-optimised Shopping campaigns? This campaign type…

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by Diogo

31/05/2018

DoubleClick

Audio Ads Now Available on DoubleClick Bid Manager

Google announced yesterday that Audio Ads are available globally on DoubleClick Bid Manager. This is a huge opportunity for advertisers as audio streaming platforms continue to grow their numbers and the market is attracting more players to join (last week, Youtube Chief Product Office Neal Mohan also announced Youtube Music). Statista forecast that the number of…

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by Louise

30/05/2018

AdWords, DoubleClick, Internet Marketing, Online Advertising

An Intro to Data-Driven Attribution in Google Search

‘Last click attribution is dead!’ is something we have all heard over and over again. But why? And if last click attribution is dead, then what attribution model should we be using?

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by Jaeho

Google Analytics

Integration between Salesforce Sales Cloud and Google Analytics 360 (1)

Due to increasingly diverse funnels and touch points, there’s a growing need for technologies that can analyse and optimise sales funnels. HubSpot’s State of Inbound 2017 report says that converting leads into sales is the highest goal for companies. [1] [2] This is achieved first by converting a lead, and then by influencing through securing…

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