by Doug

17/01/2020

Google Analytics

Control the Optimize anti-flicker script

A client just mailed me with the opening line “Happy FriYay!”. I love that. It makes me want to share cool stuff. Here’s an idea I’ve been brewing. I’m considering using Valuetrack parameters in Google Ads to power personalisation (p13n) treatments. Based on the ad headline or tone or message, we want to change the…

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by Doug

Google Analytics

Control the Optimize anti-flicker script

A client just mailed me with the opening line “Happy FriYay!”. I love that. It makes me want to share cool stuff. Here’s an idea I’ve been brewing. I’m considering using Valuetrack parameters in Google Ads to power personalisation (p13n) treatments. Based on the ad headline or tone or message, we want to change the…

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by Leila

18/12/2019

Google Ads, Smart Bidding

Google Ads Bid Strategy Report Update – Top Signals

Smart Bidding in Google Ads   Google Ads Smart Bidding Strategies are powerful tools that use machine learning to optimise auction-time bids towards conversions (sales or leads for example) or conversion value (E.g. revenue).  The strategies use data to predict how different bids might affect conversion goals, and these predictions are made at each and…

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by Joe

29/11/2019

AdWords, Google Ads, Paid Search

Boost Your Shopping Performance: Splitting Shopping Campaigns by Brand and Generic Searches

Shopping campaigns are a powerful ad type provided by Google Ads, allowing users to see product images and prices directly from the SERP. However, despite the strength of shopping campaigns it’s not uncommon to see accounts with just one shopping campaign running all products, limiting both performance visibility and optimisation efficiency. By splitting your shopping…

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by Bal

22/11/2019

Google Ads, Internet Marketing, Online Advertising

Up your Black Friday Game with our Google Ads Checklist!

In recent years, Black Friday and the following weekend has firmly established itself as one of the most important trading periods of the year. With one week remaining until Black Friday, we thought we would share our checklist of quick wins to ensure you maximise your Google Ads’ account potential during this peak trading period. …

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by John

20/11/2019

AdWords, Paid Search

Responsive Search Ads: How To Bring Back Brand Control

Automation. The word that strikes both excitement and fear into all PPC marketers around the globe. Can it save time? Improve performance? Remove the necessity for manual mundane tasks? The answer is, of course, yes to all of the above. The benefits are clear to see, but something which Google sometimes forgets to consider is…

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by Jennifer

14/11/2019

Google Ads, Google Marketing Platform, Search Ads 360, Smart Bidding

Black Friday 2019: Create Seasonality Adjustments for your Search and Display Campaigns

With just two weeks left until the biggest shopping event of the year, the race is on to make sure your search, display and shopping campaigns are optimised to reach online bargain-hunters across the country.   You’ll likely be busy populating your adcopy with Black Friday-related messaging, setting up promotion extensions, brainstorming new keyword ideas, generating…

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