by Louise

24/11/2017

Internet Marketing

Pushing AdWords Personalisation Further with Google Optimize

As marketers, we spend a lot of time teasing apart the vast amount of data that’s available to us to push the boundaries and maximise the performance across our clients’ accounts. However, we all know that this is just the start. The true magic happens when a search query, ad AND landing page all work…

Read more

by Louise

Internet Marketing

Pushing AdWords Personalisation Further with Google Optimize

As marketers, we spend a lot of time teasing apart the vast amount of data that’s available to us to push the boundaries and maximise the performance across our clients’ accounts. However, we all know that this is just the start. The true magic happens when a search query, ad AND landing page all work…

Read more

by Doug

27/10/2017

Google Analytics

Scaled up testing using Google Optimise (Optimize)

Are you testing using Optimise 360? (disclosure, I’ll use the UK English spelling throughout) I/We think it’s pretty bloody good.  From the setup interface to the performance, all very good.  The feature set for Optimise 360 is pretty compelling too. So we use it. A. Lot. I mean so much we saw this recently: Wait…What…

Read more

by Doug

17/10/2017

Google Analytics

Time series decomposition for incrementality and forecasting with A/B testing

Last week I had the delightful honor of being the last ever speaker at eMetrics London.  Don’t worry – it’ll be back, rebranded as Marketing Analytics World: https://twitter.com/jimsterne/status/918798356343861248 I talked about how we’ve used time series decomposition (via R) to demonstrate how to quantify the longer term effects of A/B tests (or any test) with reasonable…

Read more

by Louise

27/09/2017

Internet Marketing, Online Advertising

AdWords Ad Customisers: Improve your CTR & reduce ad creation time

What are ad customisers? Ad customisers allow advertisers to adapt an ad to suit the context of a user’s search for ads on the Search Network or the website that a user is browsing on the Display Network. How can they be used? Within the AdWords interface, we are able to add the character ‘{‘…

Read more

by Louise

22/09/2017

Company News, Internet Marketing

ConversionWorks shortlisted for the Digital Entrepreneur Awards 2017

The finalists for the RAR Digital Awards 2017 have finally been revealed and we’re delighted to announce that we have been shortlisted for an incredible five categories!

Read more

by Bal

14/09/2017

Internet Marketing

AdWords Dynamic Search Ads (DSA): Yay or Nay?

If you are new to the concept of Dynamic Search Ads in AdWords – welcome! If not, I know what you may be thinking, you have tried this in the past and it has not worked too well so you have shelved it forever? Either way, please hear me out as a lot has changed…

Read more