by Diogo

06/09/2018

AdWords, Google Ads, Online Advertising

Are Price Extensions underestimated on Google Ads?

Price Extensions have been around for a while, more precisely July 2016, as a mobile only format. In March 2017, Google rolled out Price Extensions for Desktop, however, the extension is some distance away from being embraced by all PPC managers. The goal for this extension is to highlight business products or categories in detail,…

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by Diogo

AdWords, Google Ads, Online Advertising

Are Price Extensions underestimated on Google Ads?

Price Extensions have been around for a while, more precisely July 2016, as a mobile only format. In March 2017, Google rolled out Price Extensions for Desktop, however, the extension is some distance away from being embraced by all PPC managers. The goal for this extension is to highlight business products or categories in detail,…

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by Luke

29/08/2018

Google Ads, Online Advertising

What Can We Expect from Google’s Responsive Search Ads?

Google dropped a hint back in 2017, with automated ad suggestions, that certain advertisers weren’t getting the most out of their ad copy; stating that 3-5 ad variations per ad group would likely see a better performance than 1-2 ads. Shortly after, Google dropped another hint, with automated ad suggestions becoming a full feature for…

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by Leila

23/08/2018

Google Ads, Google Tag Manager, Internet Marketing, Online Advertising

Prepare your Google Ads Campaigns for Intelligent Tracking Prevention 2.0

  You may have recently received an email from Google Ads about the impact of Intelligent Tracking Prevention (ITP) 2.0 on your ability to track users on Safari: “Important: Update Your Google Ads tags to continue measuring conversions”. You might be wondering what it all means, how it impacts you, and what you need to…

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by Jaeho

27/07/2018

Google Analytics

Salesforce SalesCloud Integration with GA360 (2)

Attribution Tests In this article, we will specify how attribution will be shaped regarding offline conversions in GA360. This data integration will provide an in-depth attribution perspective. It usually takes a long time to go through from a lead submission to a deal closed for most of the industries. This means there are many touch…

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by Huiyan

25/07/2018

BigQuery, Google Analytics

BigQuery Caveat – Two exits in one Google Analytics session?

Yesterday during a BigQuery analysis (with Google Analytics data) we encountered a weird thing. Within the same session, a tiny proportion of the sessions had more than one exit, a maximum of two exits, to be exact. (Exit is defined as having “hits.isExit = True”.)   As shown, all of those exit hits are pageview…

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by Doug

16/07/2018

Google Analytics

Cross Device Capabilities – New Google Analytics Feature unboxing

I’ve just got back from a week away on holiday. I’m refreshed and excited to get cracking again.  Here’s one of the many reasons why: https://www.blog.google/products/marketingplatform/360/cross-device-capabilities/ Having been away, this is brand new to me so I’m going to take a look at the new functionality right now. What follows is a raw “unboxing” of…

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