by Leila

14/05/2018

AdWords, Internet Marketing, Online Advertising

Don’t Panic: Embrace The New AdWords Experience

With this week’s announcement that the old AdWords experience will be retired by the end of 2018; if you haven’t fully embraced the new UI yet, now’s your time! You wont be forced to make the switch over the busy sales periods of November and December thankfully, but this good news does mean there could…

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by Leila

AdWords, Internet Marketing, Online Advertising

Don’t Panic: Embrace The New AdWords Experience

With this week’s announcement that the old AdWords experience will be retired by the end of 2018; if you haven’t fully embraced the new UI yet, now’s your time! You wont be forced to make the switch over the busy sales periods of November and December thankfully, but this good news does mean there could…

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by Huiyan

16/04/2018

Google Analytics

IP anonymization GA Impact Assessment

We previously conducted this test to quantify the impact of IP address anonymization on Google Analytics geolocation accuracy. We explored this in order to understand how the potential change for privacy reasons could impact our data quality. This is especially relevant for geo-targeted advertising and personalisation. We’ve since revisited the data and revised the technique,…

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by Diogo

21/03/2018

Online Advertising

6 Steps to Prepare Your Summer Seasonal Campaigns

It may be cold and cloudy outside, but it’s time to plan your holiday season. It’s never too early to start planning your summer seasonal campaigns and doing it in advance can bring massive benefits when the actual season starts. Did you know that last year, users started to search for “BBQ” and “Garden Furniture”…

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by Jennifer

07/03/2018

Internet Marketing, Online Advertising

Refine your Search Campaign Targeting with DoubleClick Adaptive Campaigns

  Google’s search management platform, DoubleClick Search (DS), is used by many agencies and advertisers to achieve efficiencies across their SEM campaigns. Whilst DS comes at a cost, it is entirely possible to offset the fee (and some!) by making full use of the platform features to automate manual tasks and boost productivity. In this…

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by Doug

12/02/2018

Google Analytics

SuperWeek 2018 closing keynote

OR Why you should go to SuperWeek in 2019 tl;dr We had another incredible week on top of a mountain in Hungary. If you missed out, here’s my closing keynote summary of the highlights we’re taking away from this year: SPWK 2018 Closing keynote   Detail SuperWeek is the perfect way to start your year…

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by Louise

Company News, Google Analytics

Google’s Former Google Analytics 360 Head Joins ConversionWorks

We’re thrilled to announce that Toby McAra, former Head of Google Analytics 360, has recently joined the board at ConversionWorks. As Google’s Head of Google Analytics 360, Toby helped to build the Google Analytics 360 Suite and has been instrumental in transforming marketing performance for the world’s most recognised brands. His wealth of knowledge and…

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