by Jennifer

14/11/2019

Google Ads, Google Marketing Platform, Search Ads 360, Smart Bidding

Black Friday 2019: Create Seasonality Adjustments for your Search and Display Campaigns

With just two weeks left until the biggest shopping event of the year, the race is on to make sure your search, display and shopping campaigns are optimised to reach online bargain-hunters across the country.   You’ll likely be busy populating your adcopy with Black Friday-related messaging, setting up promotion extensions, brainstorming new keyword ideas, generating…

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by Jennifer

Google Ads, Google Marketing Platform, Search Ads 360, Smart Bidding

Black Friday 2019: Create Seasonality Adjustments for your Search and Display Campaigns

With just two weeks left until the biggest shopping event of the year, the race is on to make sure your search, display and shopping campaigns are optimised to reach online bargain-hunters across the country.   You’ll likely be busy populating your adcopy with Black Friday-related messaging, setting up promotion extensions, brainstorming new keyword ideas, generating…

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by Leila

05/11/2019

GMP, Remarketing, Search Ads 360

Cross-Channel Remarketing in Search Ads 360

We briefly touched on cross-channel audiences in Search Ads 360 (SA360) in our guide to SA360 Audience Solutions. In this blog I wanted to expand on this, and share the exciting possibilities that are available with cross-channel remarketing through SA360. In short, using cross-channel audiences in combination with remarketing strategies allows you to reach users…

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by Bal

04/11/2019

Google Ads, Internet Marketing, Online Advertising

New Audience Targeting in Google Ads Search (Black Friday & Christmas Essential!)

Google recently announced that over the coming weeks they are rolling out two new ways to reach your target market via Google Search: seasonal event segments for in-market audiences and affinity audiences. What are seasonal event segments for in-market audiences? In-market audiences are Google-defined audiences of customers who are actively researching products and looking to…

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by Joe

01/11/2019

Google Ads, Paid Search

New Google Ads Lead Form Extensions

Seeing new Google Ads betas pop up in the interface is a regular occurrence with Google continuously looking to add new features to boost advertising performance. However, one of the latest betas to become available is one which seriously caught our eye here at ConversionWorks – Lead Form Extensions. Whilst Lead Form Extensions are not…

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by Luke

31/10/2019

Google Ads, Paid Search

3 Tips for Retail Success with Google Ads in the Holidays

The holiday season is THE busiest time of the year for retailers, so to help you hit your targets in 2019 we’re giving you three quick tips to start you on the road to success! 1. Seasonality Adjustments If you’re using smart bidding it’s time to test Google’s new feature to get the most out…

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by Russell

28/10/2019

Google Analytics

ConversionWorks merges with MightyHive

When data and technology are brought together in skilled hands, the impact for brands and their customers is game-changing. This conviction is the foundation upon which I built ConversionWorks. It gives me great pleasure to announce that we’ve found a company that shares our vision and enthusiasm, and we’ve agreed to merge with them –…

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