by Louise

26/04/2017

Internet Marketing

AdWords Update: Changes to Exact Match Keywords

The evolution of exact and phrase match keywords Back in April 2012, Google gave advertisers the option to include plurals, misspellings, and close variants, for exact and phrase match keywords. This was fantastic news for many advertisers, saving a massive amount of time and effort that was previously spent creating extensive lists of brand misspellings…

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by Louise

Internet Marketing

AdWords Update: Changes to Exact Match Keywords

The evolution of exact and phrase match keywords Back in April 2012, Google gave advertisers the option to include plurals, misspellings, and close variants, for exact and phrase match keywords. This was fantastic news for many advertisers, saving a massive amount of time and effort that was previously spent creating extensive lists of brand misspellings…

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by Bal

24/04/2017

Internet Marketing

Google Shopping Merchant Promotions Refresher

Launched in 2014 for the UK market, Merchant Promotions are by no means new but adoption rates remain low so we thought it was time for a refresher. Merchant Promotions allow advertisers to showcase offers to users within their Google Shopping ads like the example below. Why implement Merchant Promotions? With Google Shopping playing a…

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by Jennifer

11/04/2017

Internet Marketing

My Slides from BrightonSEO 2017

Friday 6th April saw the return of BrightonSEO – a search marketing conference that brings together 3,500 search professionals from across Europe, for a jam-packed day of presentations from some of the best speakers in the industry. With glorious sunshine and unseasonably warm temperatures, the temptation to hop across the road from the Brighton Centre…

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by Doug

07/04/2017

Google Analytics

FIXED! Hiding the menu in Google Analytics

I’m grumpy And with good reason. One of my most used and favourite-ist keyboard shortcuts in Google Analytics is (was!) the menu hide toggle. If you haven’t used keyboard shortcuts, here’s a massive Friday win. Type ? when in GA to see the available keyboard shortcuts:   Neat, huh?  I use the date range shortcuts…

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by Louise

04/04/2017

Company News, Internet Marketing

ConversionWorks Shortlisted for Four UK Biddable Media Awards!

We’re thrilled to announce that we have been shortlisted once again – this time across four categories within the UK Biddable Media Awards 2017.

The UK Biddable Media Awards celebrate and reward the expertise, talent and achievements of the UK Biddable Media industry.

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by Tim

31/03/2017

Internet Marketing

AdWords Cross-Account Sharing: Audiences & Negative Keyword Lists

If you’re relatively new to AdWords, or you’re looking for ways to make your daily account management less time consuming, the shared library is where it’s at. But, what could be even better than sharing audience lists and negative keywords between campaigns? Sharing them between accounts of course! This is where the AdWords Manager Account…

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