by Louise

22/06/2017

Google Analytics, Internet Marketing

Build New Remarketing Segments Using GA’s Session Quality Metric

Driven by the same machine learning technology that drives Google’s Smart Lists and Smart Goals, Google Analytics now provides Session Quality insights. What is it? Session Quality uses similar machine learning as with Smart Lists and Smart Goals to predict the likelihood of a visitor completing a transaction on your site. This is based on…

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by Louise

Google Analytics, Internet Marketing

Build New Remarketing Segments Using GA’s Session Quality Metric

Driven by the same machine learning technology that drives Google’s Smart Lists and Smart Goals, Google Analytics now provides Session Quality insights. What is it? Session Quality uses similar machine learning as with Smart Lists and Smart Goals to predict the likelihood of a visitor completing a transaction on your site. This is based on…

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by Jennifer

16/06/2017

Google Analytics, Online Advertising

Introducing Lifetime Value Reporting in Google Analytics

Google recently added a new report to the Audiences section of Google Analytics: Lifetime Value (beta). This welcome addition will help advertisers to better-understand the value of users as measured by revenue and engagement metrics, across multiple sessions during the 90 days following a user acquisition. Choose from a range of metrics to see lifetime…

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by Louise

Company News

2017 RAR Digital Award Winners

ConversionWorks took home the Best Optimisation / Conversion Agency award at the 2017 RAR Digital Awards The RAR Digital Awards are the only awards where winning can only be achieved through the high regard of clients, demonstrated with ratings on recommendedagencies.com. We were blown away by the feedback provided by our clients, resulting in an…

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by Tim

02/06/2017

Google Analytics

AMPs Coming to AdWords Search Ads – What Does This Actually Mean?

What Are Accelerated Mobile Pages? Anyone who has spent much time surfing the ‘net on their smartphone recently (pretty much most of the developed world) will be familiar with Google’s Accelerated Mobile Pages (AMPs). Of course, most users will be completely unaware that they are viewing an AMP, but the initiative is aimed squarely at…

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by Louise

31/05/2017

Company News, Internet Marketing

ConversionWorks shortlisted for five RAR Digital Awards 2017

The finalists for the RAR Digital Awards 2017 have finally been revealed and we’re delighted to announce that we have been shortlisted for an incredible five categories!

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by Jennifer

25/05/2017

Google Analytics, Internet Marketing

Google Marketing Next 2017

Over the last two days, we’ve been in San Francisco attending Google Marketing Next – an annual conference that brings together digital marketing leaders from around the world to explore the future of Ads, Analytics and DoubleClick. The event kicked off on Tuesday morning with an Innovations Keynote, streamed live to tens of thousands of…

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