by Luke

15/05/2019

Google Ads, Paid Search, Smart Bidding

Google Marketing Live 2019 – Smart Bidding Improvements

Google Marketing Live 2019 has been packed full of new releases, features and announcements after it’s first day. Leaving us with a fair few topics of discussion about how best to, in Google’s words, ‘be responsible, be there and be useful’. What we’ll be focusing on here are the updates and improvements to smart bidding…

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by Luke

Google Ads, Paid Search, Smart Bidding

Google Marketing Live 2019 – Smart Bidding Improvements

Google Marketing Live 2019 has been packed full of new releases, features and announcements after it’s first day. Leaving us with a fair few topics of discussion about how best to, in Google’s words, ‘be responsible, be there and be useful’. What we’ll be focusing on here are the updates and improvements to smart bidding…

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by Leila

30/04/2019

Google Ads, Internet Marketing, Online Advertising, Paid Search

News Flash! New Sorting Functionality For Google Ads Campaigns!

It’s always exciting to see new developments to the Google Ads UI and this morning was no exception! You can now sort Google Ads campaigns in the UI side bar! Sort by Cost, Status, Conversions and more:     Try it out through the sorting arrows icon, shown on the far left hand side of…

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by Luke

22/02/2019

Google Ads, Paid Search

Google Display Ads Enhancements & Dynamic Prospecting

Google have released a few Display Ads features designed to help boost your Display campaign performance to new heights. Dynamic prospecting takes centre stage as the newest innovation utilising machine learning and automation in Google Ads. Audience Expansion Tool The audience expansion tool was previously available for Display campaigns (known as automatic targeting), but has…

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by Luke

19/02/2019

Google Ads, Paid Search

Coming Soon: Click Share for Google Ads Search Campaigns

Google have recently announced that click share metrics will be rolling out to all search campaigns in the coming weeks. What is Click Share? Click share is something you most probably have noticed from your Google Ads Shopping campaigns, since 2015. If not, then you should be looking at it. For those who don’t know…

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by Bal

24/01/2019

Internet Marketing, Online Advertising

TrueView for Action – Driving Website Actions with YouTube

According to Cisco, video will account for 82% of all consumer internet traffic by 2022. When combining this prediction with research that found that more than 55% of users search for a product and then proceed to YouTube to learn more before buying it, we can conclude that YouTube is a channel worth considering adding…

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by Leila

17/01/2019

Audiences, GMP, Google Marketing Platform, Online Advertising, Paid Search, SA360, Search Ads 360

Search Ads 360 Audience Solutions

    Search Ads 360 (formerly DoubleClick Search, and also known as SA360) gives marketers the power to leverage different types of audiences, from various sources, in order to show adverts to the most receptive users, at a time when they’re most likely to take action. Following on from our guides to Google Ads, and…

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