by Russell


Company News

ConversionWorks joins new Google Conversion Professionals programme

We’re thrilled to announce that ConversionWorks have become one of the first partners to join Google’s new Conversion Professionals (GCP) programme – a network of conversion experts that specialise in growing your online business through conversion rate optimisation:

  • Increased conversion rates
  • Lower cost per acquisition (CPA)
  • Improved return-on-investment (ROI) from your online advertising budgets

Google Conversion Professionals (or GCP’s as they will be known) will use the latest analytical and site optimisation tools to get real actionable insights into client’s websites. In practice this means convincing more of your site’s visitors to act and convert e.g. buy, get a quote, sign-up etc.

Russell Sutton, MD of ConversionWorks featured in Google’s video launching the new GCP scheme.

Google have launched the scheme to help customers improve the performance of their websites and get more sales from their existing online marketing spend:

“We are delighted to offer our advertisers the services needed to really drive conversions and profitability. Google Conversion Professionals are industry leaders in achieving the best return on investment for online businesses. There is so much room for website improvement that I encourage websites of all sizes to consider a consultation with one of our experts.”

Alan Wrafter, Google Conversion Programme Manager.

Visit Google’s new GCP website to learn more.

Contact Us – if you would like to improve sales and the conversion rate of your website.


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