We’re presenting at Haymarket’s annual digital conference tomorrow, WebFest.
Russell will be preaching the benefits of testing, experimentation and iteration and how it can help organisations improve their site’s performance.
Attribution Tests In this article, we will specify how attribution will be shaped regarding offline conversions in GA360. This data integration will provide an in-depth attribution perspective. It usually takes a long time to go through from a lead submission to a deal closed for most of the industries. This means there are many touch…
Yesterday during a BigQuery analysis (with Google Analytics data) we encountered a weird thing. Within the same session, a tiny proportion of the sessions had more than one exit, a maximum of two exits, to be exact. (Exit is defined as having “hits.isExit = True”.) As shown, all of those exit hits are pageview…
I’ve just got back from a week away on holiday. I’m refreshed and excited to get cracking again. Here’s one of the many reasons why: https://www.blog.google/products/marketingplatform/360/cross-device-capabilities/ Having been away, this is brand new to me so I’m going to take a look at the new functionality right now. What follows is a raw “unboxing” of…
Company News, Google Analytics, Internet Marketing
ConversionWorks won the ‘Best Online Analytics / Measurement agency’ award at last night’s RAR Digital Awards! The RAR Digital Awards recognise agencies that provide an outstanding service, as rated by their clients. We were over the moon with the fantastic feedback we received, resulting in an incredible three nominations! We were absolutely thrilled to be…
Due to increasingly diverse funnels and touch points, there’s a growing need for technologies that can analyse and optimise sales funnels. HubSpot’s State of Inbound 2017 report says that converting leads into sales is the highest goal for companies. [1] [2] This is achieved first by converting a lead, and then by influencing through securing…