We’re presenting at Haymarket’s annual digital conference tomorrow, WebFest.
Russell will be preaching the benefits of testing, experimentation and iteration and how it can help organisations improve their site’s performance.
Google Analytics, Internet Marketing
Driven by the same machine learning technology that drives Google’s Smart Lists and Smart Goals, Google Analytics now provides Session Quality insights. What is it? Session Quality uses similar machine learning as with Smart Lists and Smart Goals to predict the likelihood of a visitor completing a transaction on your site. This is based on…
Google Analytics, Online Advertising
Google recently added a new report to the Audiences section of Google Analytics: Lifetime Value (beta). This welcome addition will help advertisers to better-understand the value of users as measured by revenue and engagement metrics, across multiple sessions during the 90 days following a user acquisition. Choose from a range of metrics to see lifetime…
What Are Accelerated Mobile Pages? Anyone who has spent much time surfing the ‘net on their smartphone recently (pretty much most of the developed world) will be familiar with Google’s Accelerated Mobile Pages (AMPs). Of course, most users will be completely unaware that they are viewing an AMP, but the initiative is aimed squarely at…
Google Analytics, Internet Marketing
Over the last two days, we’ve been in San Francisco attending Google Marketing Next – an annual conference that brings together digital marketing leaders from around the world to explore the future of Ads, Analytics and DoubleClick. The event kicked off on Tuesday morning with an Innovations Keynote, streamed live to tens of thousands of…
GDPR The General Data Protection Regulation (GDPR) is fast approaching. Thus it is highly likely that anonymizing IP addresses might become compulsory in order for companies to comply with data protection regulations. German data protection authorities have already implemented such laws for IP Address anonymization. The rest of Europe may follow when GDPR comes into…