We’re presenting at Haymarket’s annual digital conference tomorrow, WebFest.
Russell will be preaching the benefits of testing, experimentation and iteration and how it can help organisations improve their site’s performance.
We previously conducted this test to quantify the impact of IP address anonymization on Google Analytics geolocation accuracy. We explored this in order to understand how the potential change for privacy reasons could impact our data quality. This is especially relevant for geo-targeted advertising and personalisation. We’ve since revisited the data and revised the technique,…
OR Why you should go to SuperWeek in 2019 tl;dr We had another incredible week on top of a mountain in Hungary. If you missed out, here’s my closing keynote summary of the highlights we’re taking away from this year: SPWK 2018 Closing keynote Detail SuperWeek is the perfect way to start your year…
Company News, Google Analytics
We’re thrilled to announce that Toby McAra, former Head of Google Analytics 360, has recently joined the board at ConversionWorks. As Google’s Head of Google Analytics 360, Toby helped to build the Google Analytics 360 Suite and has been instrumental in transforming marketing performance for the world’s most recognised brands. His wealth of knowledge and…
Are you testing using Optimise 360? (disclosure, I’ll use the UK English spelling throughout) I/We think it’s pretty bloody good. From the setup interface to the performance, all very good. The feature set for Optimise 360 is pretty compelling too. So we use it. A. Lot. I mean so much we saw this recently: Wait…What…
Last week I had the delightful honor of being the last ever speaker at eMetrics London. Don’t worry – it’ll be back, rebranded as Marketing Analytics World: https://twitter.com/jimsterne/status/918798356343861248 I talked about how we’ve used time series decomposition (via R) to demonstrate how to quantify the longer term effects of A/B tests (or any test) with reasonable…