We’re presenting at Haymarket’s annual digital conference tomorrow, WebFest.
Russell will be preaching the benefits of testing, experimentation and iteration and how it can help organisations improve their site’s performance.
Last week I had the delightful honor of being the last ever speaker at eMetrics London. Don’t worry – it’ll be back, rebranded as Marketing Analytics World: https://twitter.com/jimsterne/status/918798356343861248 I talked about how we’ve used time series decomposition (via R) to demonstrate how to quantify the longer term effects of A/B tests (or any test) with reasonable…
Last week, Google sent an email to AdWords advertisers outlining some changes being made to the way conversions are tracked on the Safari browser. The changes were prompted in response to Apple’s upcoming Safari update, which includes the introduction of Intelligent Tracking Prevention (ITP) – a feature that aims to provide users with more control…
Advanced Google Analytics Data Studio visualisation to assess how much compliance might cost. I had a fascinating question from a client recently: “Can you build a segment to show how many users will be affected if we only support TLS 1.2?” The reason for this question is the decision by the PCI Security Council that…
Google Analytics, Google Tag Manager
Apology Sorry (not sorry) for mostly posting technical articles. This time I’m posting for the non-technical data consumer. There are vast numbers of Google Analytics users who aren’t “technical”. If this means you dear reader then that’s fine. You don’t need to be if it’s not a core competency for your job. BUT. …
We have a client who is going to change the domain of their site from thewebsite.co.uk to thewebsite.com. After the migration from one top level domain name to another, you typically end up with a surge of new visitors.