Uncategorised
We’re presenting at Haymarket’s annual digital conference tomorrow, WebFest.
Russell will be preaching the benefits of testing, experimentation and iteration and how it can help organisations improve their site’s performance.
A client just mailed me with the opening line “Happy FriYay!”. I love that. It makes me want to share cool stuff. Here’s an idea I’ve been brewing. I’m considering using Valuetrack parameters in Google Ads to power personalisation (p13n) treatments. Based on the ad headline or tone or message, we want to change the…
When data and technology are brought together in skilled hands, the impact for brands and their customers is game-changing. This conviction is the foundation upon which I built ConversionWorks. It gives me great pleasure to announce that we’ve found a company that shares our vision and enthusiasm, and we’ve agreed to merge with them –…
This post describes a technique that is a combination of two techniques I’ve read in posts written by Simo Ahava and Mark Edmondson, two of the smartest chaps you’ll ever meet. Simo’s article (linked above in case you don’t know how the interwebs works), describes how to use customTask to syphon GA data into Snowplow….
Scanning a whole BigQuery table using DLP (The data loss prevention product on GCP) to detect possible, likely or very likely PII in Google Analytics (GA) data is simple. This post describes a solution to automate Personally Identifiable Information (PII – sensitive data) discovery at scale. Some familiarity with Google Cloud Platform (GCP) is assumed but…
Starting with a great question I just had a great Google Analytics question from one of our superstar clients and I want to share the answer with you. What’s the difference between Page Depth and Unique Pageviews? At face value they appear to be very similar but segmenting on each shows different results. What gives?…