We’re presenting at Haymarket’s annual digital conference tomorrow, WebFest.
Russell will be preaching the benefits of testing, experimentation and iteration and how it can help organisations improve their site’s performance.
Google Analytics, Google Tag Manager
Apology Sorry (not sorry) for mostly posting technical articles. This time I’m posting for the non-technical data consumer. There are vast numbers of Google Analytics users who aren’t “technical”. If this means you dear reader then that’s fine. You don’t need to be if it’s not a core competency for your job. BUT. …
We have a client who is going to change the domain of their site from thewebsite.co.uk to thewebsite.com. After the migration from one top level domain name to another, you typically end up with a surge of new visitors.
Google Analytics, Internet Marketing
Driven by the same machine learning technology that drives Google’s Smart Lists and Smart Goals, Google Analytics now provides Session Quality insights. What is it? Session Quality uses similar machine learning as with Smart Lists and Smart Goals to predict the likelihood of a visitor completing a transaction on your site. This is based on…
Google Analytics, Online Advertising
Google recently added a new report to the Audiences section of Google Analytics: Lifetime Value (beta). This welcome addition will help advertisers to better-understand the value of users as measured by revenue and engagement metrics, across multiple sessions during the 90 days following a user acquisition. Choose from a range of metrics to see lifetime…
What Are Accelerated Mobile Pages? Anyone who has spent much time surfing the ‘net on their smartphone recently (pretty much most of the developed world) will be familiar with Google’s Accelerated Mobile Pages (AMPs). Of course, most users will be completely unaware that they are viewing an AMP, but the initiative is aimed squarely at…