by Chris


Implementation of Google Analytics, Internet Marketing

Introducing the Google Analytics Relabelling Machine

During our recent webinar for CRO Day, we gave a sneak peek of a Google Chrome extension we had in development, the Relabelling Machine. We’re pleased to announce that the first version of this extension is now available on the Chrome Web Store!

In a nutshell, this extension allows you to change the vocabulary used in your Google Analytics reports. Particularly handy for when you’re using Enhanced Ecommerce on non-ecommerce websites, as in the example below.

Try it out and let us know what you think!


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