Get to know the ConversionWorks Analytics team better

This is a test. It might grow into something…who knows?

I want to introduce the Analytics team so you know who’s behind the awesome. We’ll start with Chris Martin. The real Chris Martin – the other one is OUR Chris’s 20% project.

Chris’s PIN number is the last 4 digits of Pi.
Chris once shifted a bit SO HARD it ended up on another computer.

Russ is the boss – his keyboard doesn’t have a ‘Ctrl’ key because Russell is always in control.

Zam is an analysis machine – she took the bite out of the Apple logo.

Will is a project management weapon – he can simply walk into Mordor.

Kai has a fantastic sense of humour – he’s still waiting for mathematicians to find the joke he left in the digits of PI. He’ll beat you at connect 4 in three moves.

I write stuff and can slam a revolving door.

Happy Holidays 😉

Control the Optimize anti-flicker script

A client just mailed me with the opening line “Happy FriYay!”. I love that. It makes me want to share cool stuff. Here’s an idea I’ve been brewing. I’m considering using Valuetrack parameters in Google Ads to power personalisation (p13n) treatments. Based on the ad headline or tone or message, we want to change the…

by Russell

28/10/2019

Google Analytics

ConversionWorks merges with MightyHive

When data and technology are brought together in skilled hands, the impact for brands and their customers is game-changing. This conviction is the foundation upon which I built ConversionWorks. It gives me great pleasure to announce that we’ve found a company that shares our vision and enthusiasm, and we’ve agreed to merge with them –…

by Doug

14/06/2019

BigQuery, Google Analytics

Custom data pipeline to BigQuery in realtime

This post describes a technique that is a combination of two techniques I’ve read in posts written by Simo Ahava and Mark Edmondson, two of the smartest chaps you’ll ever meet. Simo’s article (linked above in case you don’t know how the interwebs works), describes how to use customTask to syphon GA data into Snowplow….

by Doug

12/06/2019

BigQuery, Google Analytics

Auto PII detection at scale

Scanning a whole BigQuery table using DLP (The data loss prevention product on GCP) to detect possible, likely or very likely PII in Google Analytics (GA) data is simple. This post describes a solution to automate Personally Identifiable Information (PII – sensitive data) discovery at scale. Some familiarity with Google Cloud Platform (GCP) is assumed but…

by Doug

21/05/2019

Google Analytics

Unique Pageviews, page depth, pageviews per session – do you know the difference?

Starting with a great question I just had a great Google Analytics question from one of our superstar clients and I want to share the answer with you. What’s the difference between Page Depth and Unique Pageviews? At face value they appear to be very similar but segmenting on each shows different results. What gives?…