by Jennifer


Case Studies, Company News, Online Advertising

Conversion Works in the Running for Google Search Award

We are delighted to have been shortlisted for the Search Innovation Award at this year’s prestigious Google Premier Partner Awards.

The awards recognise the achievements of the very best digital marketing agencies and providers across Europe, the Middle East and North Africa (EMEA).

Approximately 2,000 Partners were eligible for the awards in EMEA this year, with just 46 agencies making the shortlist in the Search category.

The full shortlist can be seen here.

Our award submission was based around some outstanding examples of innovation and growth for our clients over the past year.

Having adopted a new approach to AdWords campaign measurement and optimisation for one client, Mizuno, we were able to increase conversions by an impressive 63%.

David Matthews from Mizuno, commented: “Working with Conversion Works has been a great experience. They continue to find new ways to track user behaviour, based on our campaign objectives. We’re incredibly happy with the results.”

Conversion Works is part of a select group of agencies called Google Premier Partners. This is a programme set up by Google specifically to recognise the highest standards across search and display advertising. To qualify, digital marketing agencies must first pass a series of exams, and prove their expertise in using and applying Google’s advertising products. “Becoming a Google Partner shows prospective clients you have what it takes to help them grow online,” explains Helene Ambiana, Head of Google Partners.

The six winners from EMEA will be announced at Google’s award ceremony in Dublin, Ireland, this September.

We look forward to raising a Guinness to our achievements!


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