by Louise

12/02/2018

Company News, Google Analytics

Google’s Former Google Analytics 360 Head Joins ConversionWorks

We’re thrilled to announce that Toby McAra, former Head of Google Analytics 360, has recently joined the board at ConversionWorks.

As Google’s Head of Google Analytics 360, Toby helped to build the Google Analytics 360 Suite and has been instrumental in transforming marketing performance for the world’s most recognised brands. His wealth of knowledge and expertise will provide us with invaluable support and a unique perspective to tackle the challenges associated with today’s complex customer journey.

I’m excited to be joining the Board at ConversionWorks; they sit right at the intersection between data and driving transformational change for their clients. At a time when data is transforming how organisations attract and delight customers they have a world-class team working with some of the UK’s biggest brands.” Toby McAra.

Great to have you onboard, Toby!

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