ConversionWorks merges with MightyHive
When data and technology are brought together in skilled hands, the impact for brands and their customers is game-changing. This conviction is the foundation upon which I built ConversionWorks.
It gives me great pleasure to announce that we’ve found a company that shares our vision and enthusiasm, and we’ve agreed to merge with them – MightyHive, owned by Sir Martin Sorrell’s S4Capital.
From the first conversations with MightyHive and S4Capital, these synergies were evident. They talk about the Holy Trinity of first-party data, programmatic expertise and creative excellence, and we couldn’t agree more. After all, our slogan is ‘Strength in Numbers’.
A significant transition is taking place in the world of marketing; a shift that if missed or misunderstood, will leave outmoded consultancies, agencies and brands at a huge disadvantage to their peers.
The winners of tomorrow will be the companies that run towards data complexity, who employ the smartest technical marketers and combine this with the best creative storytellers. Bringing these two companies together gives our clients and teams the best chance to win during this dynamic age of transition.
I look forward to writing the next chapter.
To learn more about MightyHive visit www.mightyhive.com.