by Leila

17/01/2019

Audiences, GMP, Google Marketing Platform, Online Advertising, Paid Search, SA360, Search Ads 360

Search Ads 360 Audience Solutions

    Search Ads 360 (formerly DoubleClick Search, and also known as SA360) gives marketers the power to leverage different types of audiences, from various sources, in order to show adverts to the most receptive users, at a time when they’re most likely to take action. Following on from our guides to Google Ads, and…

Read more

by Leila

22/11/2018

Audiences, Display&Video360, DV360, GMP, Google Marketing Platform, Internet Marketing, Online Advertising, Paid Search

Audience Reference Guide Series, Part 2: Display & Video 360 Audiences

Following on from our guide to Google Ads audiences, ConversionWorks is proud to present part 2 in the Audience series – Display & Video 360 Audiences! In DV360, you’re able to use first- and third-party audience lists, as well as affinity and in-market audiences to ensure your content reaches the most valuable users, but with…

Read more

by Leila

09/11/2018

Audiences, Google Ads, Internet Marketing, Online Advertising, Paid Search

Audience Reference Guide Series, Part 1: Google Ads Audiences

With developments across the biddable media landscape coming thick and fast, it can be a challenge to keep up-to-date. Take Google Ads audiences for instance. There are so many options, it can be difficult to know which audiences will get your ads in front of the right people at the right time – and the…

Read more