by Jennifer

25/10/2018

Google Analytics, Google Optimize, Online Advertising

A Recipe for Activating Audiences across the Google Marketing Platform

Tools needed: Display & Video 360, Analytics 360, Optimize 360 Preparation time: Super quick!  According to a recent Salesforce study, 52% of B2C consumers, and 65% of business buyers, are likely to switch brands if a company or vendor doesn’t personalise communications to them. Take a moment to think about that. If you’re not serving personalised…

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by Doug

03/10/2018

CRO, Google Optimize

Make your site appear faster using Google Optimize

Summary As a responsible citizen, you follow documentation to the letter. This means you probably load Optimize at the top of all pages on your site using the async hide functionality to minimise flicker. This is currently considered best practice. ConversionWorks suggests there is a better practice that can offer better user experience and faster pages….

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