Google Analytics, Google Optimize, Online Advertising
A Recipe for Activating Audiences across the Google Marketing Platform
Tools needed: Display & Video 360, Analytics 360, Optimize 360 Preparation time: Super quick! According to a recent Salesforce study, 52% of B2C consumers, and 65% of business buyers, are likely to switch brands if a company or vendor doesn’t personalise communications to them. Take a moment to think about that. If you’re not serving personalised…
