by Jennifer

14/11/2019

Uncategorised

Black Friday 2019: Create Seasonality Adjustments for your Search and Display Campaigns

With just two weeks left until the biggest shopping event of the year, the race is on to make sure your search, display and shopping campaigns are optimised to reach online bargain-hunters across the country.   You’ll likely be busy populating your adcopy with Black Friday-related messaging, setting up promotion extensions, brainstorming new keyword ideas, generating…

Read more

by Leila

05/11/2019

Uncategorised

Cross-Channel Remarketing in Search Ads 360

We briefly touched on cross-channel audiences in Search Ads 360 (SA360) in our guide to SA360 Audience Solutions. In this blog I wanted to expand on this, and share the exciting possibilities that are available with cross-channel remarketing through SA360. In short, using cross-channel audiences in combination with remarketing strategies allows you to reach users…

Read more

by Louise

16/08/2019

Uncategorised

ConversionWorks Shortlisted for Google Premier Partner Awards 2019

The finalists for the prestigious Google Premier Partner Awards 2019 have finally been revealed and we’re thrilled to announce that we have been shortlisted for ‘Shopping Excellence’. 

Read more

by Leila

24/07/2019

Uncategorised

“Intelligence is the ability to adapt to change” – Adaptive Remarketing Targets in Search Ads 360

“Intelligence is the ability to adapt to change.” – Stephen Hawking Stephen Hawking was not in the business of being wrong. To make progress in life and marketing, we must adapt. Things change, and so must we. Helpfully, amongst the industry-leading tools available to marketers through Search Ads 360, there are a number of adaptive…

Read more

by Doug

Uncategorised

What is “The Cloud” anyway?

Summary My last few posts have been quite heavy on “Google Cloud Platform” product usage.  I appreciate these are of a more technical bent, and as I humbly boldly claim to be able to speak to engineers and humans, I’m going to shift gears in this post to explain what, how, and why ConversionWorks uses Google Cloud…

Read more

by Louise

22/07/2019

Uncategorised

An Intro to SA360’s Upgraded Inventory Campaigns

Search Ads 360 (SA360) has the ability to automatically create campaigns using dynamic data, based on your inventory feed.

Read more

by Leila

17/01/2019

Uncategorised

Search Ads 360 Audience Solutions

    Search Ads 360 (formerly DoubleClick Search, and also known as SA360) gives marketers the power to leverage different types of audiences, from various sources, in order to show adverts to the most receptive users, at a time when they’re most likely to take action. Following on from our guides to Google Ads, and…

Read more

by Leila

22/11/2018

Uncategorised

Audience Reference Guide Series, Part 2: Display & Video 360 Audiences

Following on from our guide to Google Ads audiences, ConversionWorks is proud to present part 2 in the Audience series – Display & Video 360 Audiences! In DV360, you’re able to use first- and third-party audience lists, as well as affinity and in-market audiences to ensure your content reaches the most valuable users, but with…

Read more