by Leila

24/07/2019

GMP, Remarketing, Search Ads 360

“Intelligence is the ability to adapt to change” – Adaptive Remarketing Targets in Search Ads 360

“Intelligence is the ability to adapt to change.” – Stephen Hawking Stephen Hawking was not in the business of being wrong. To make progress in life and marketing, we must adapt. Things change, and so must we. Helpfully, amongst the industry-leading tools available to marketers through Search Ads 360, there are a number of adaptive…

Read more

by Louise

22/07/2019

Google Ads, Google Marketing Platform, Internet Marketing, SA360, Search Ads 360

An Intro to SA360’s Upgraded Inventory Campaigns

Search Ads 360 (SA360) has the ability to automatically create campaigns using dynamic data, based on your inventory feed.

Read more

by Leila

17/01/2019

Audiences, GMP, Google Marketing Platform, Online Advertising, Paid Search, SA360, Search Ads 360

Search Ads 360 Audience Solutions

    Search Ads 360 (formerly DoubleClick Search, and also known as SA360) gives marketers the power to leverage different types of audiences, from various sources, in order to show adverts to the most receptive users, at a time when they’re most likely to take action. Following on from our guides to Google Ads, and…

Read more