by Jennifer

14/11/2019

Google Ads, Google Marketing Platform, Search Ads 360, Smart Bidding

Black Friday 2019: Create Seasonality Adjustments for your Search and Display Campaigns

With just two weeks left until the biggest shopping event of the year, the race is on to make sure your search, display and shopping campaigns are optimised to reach online bargain-hunters across the country.   You’ll likely be busy populating your adcopy with Black Friday-related messaging, setting up promotion extensions, brainstorming new keyword ideas, generating…

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by Leila

05/11/2019

GMP, Remarketing, Search Ads 360

Cross-Channel Remarketing in Search Ads 360

We briefly touched on cross-channel audiences in Search Ads 360 (SA360) in our guide to SA360 Audience Solutions. In this blog I wanted to expand on this, and share the exciting possibilities that are available with cross-channel remarketing through SA360. In short, using cross-channel audiences in combination with remarketing strategies allows you to reach users…

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by Leila

24/07/2019

GMP, Remarketing, Search Ads 360

“Intelligence is the ability to adapt to change” – Adaptive Remarketing Targets in Search Ads 360

“Intelligence is the ability to adapt to change.” – Stephen Hawking Stephen Hawking was not in the business of being wrong. To make progress in life and marketing, we must adapt. Things change, and so must we. Helpfully, amongst the industry-leading tools available to marketers through Search Ads 360, there are a number of adaptive…

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by Louise

22/07/2019

Google Ads, Google Marketing Platform, Internet Marketing, SA360, Search Ads 360

An Intro to SA360’s Upgraded Inventory Campaigns

Search Ads 360 (SA360) has the ability to automatically create campaigns using dynamic data, based on your inventory feed.

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by Leila

17/01/2019

Audiences, GMP, Google Marketing Platform, Online Advertising, Paid Search, SA360, Search Ads 360

Search Ads 360 Audience Solutions

    Search Ads 360 (formerly DoubleClick Search, and also known as SA360) gives marketers the power to leverage different types of audiences, from various sources, in order to show adverts to the most receptive users, at a time when they’re most likely to take action. Following on from our guides to Google Ads, and…

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