by Joe

29/11/2019

AdWords, Google Ads, Paid Search

Boost Your Shopping Performance: Splitting Shopping Campaigns by Brand and Generic Searches

Shopping campaigns are a powerful ad type provided by Google Ads, allowing users to see product images and prices directly from the SERP. However, despite the strength of shopping campaigns it’s not uncommon to see accounts with just one shopping campaign running all products, limiting both performance visibility and optimisation efficiency. By splitting your shopping…

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by Bal

22/11/2019

Google Ads, Internet Marketing, Online Advertising

Up your Black Friday Game with our Google Ads Checklist!

In recent years, Black Friday and the following weekend has firmly established itself as one of the most important trading periods of the year. With one week remaining until Black Friday, we thought we would share our checklist of quick wins to ensure you maximise your Google Ads’ account potential during this peak trading period. …

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by Jennifer

14/11/2019

Google Ads, Google Marketing Platform, Search Ads 360, Smart Bidding

Black Friday 2019: Create Seasonality Adjustments for your Search and Display Campaigns

With just two weeks left until the biggest shopping event of the year, the race is on to make sure your search, display and shopping campaigns are optimised to reach online bargain-hunters across the country.   You’ll likely be busy populating your adcopy with Black Friday-related messaging, setting up promotion extensions, brainstorming new keyword ideas, generating…

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by Bal

04/11/2019

Google Ads, Internet Marketing, Online Advertising

New Audience Targeting in Google Ads Search (Black Friday & Christmas Essential!)

Google recently announced that over the coming weeks they are rolling out two new ways to reach your target market via Google Search: seasonal event segments for in-market audiences and affinity audiences. What are seasonal event segments for in-market audiences? In-market audiences are Google-defined audiences of customers who are actively researching products and looking to…

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by Joe

01/11/2019

Google Ads, Paid Search

New Google Ads Lead Form Extensions

Seeing new Google Ads betas pop up in the interface is a regular occurrence with Google continuously looking to add new features to boost advertising performance. However, one of the latest betas to become available is one which seriously caught our eye here at ConversionWorks – Lead Form Extensions. Whilst Lead Form Extensions are not…

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by Luke

31/10/2019

Google Ads, Paid Search

3 Tips for Retail Success with Google Ads in the Holidays

The holiday season is THE busiest time of the year for retailers, so to help you hit your targets in 2019 we’re giving you three quick tips to start you on the road to success! 1. Seasonality Adjustments If you’re using smart bidding it’s time to test Google’s new feature to get the most out…

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by Louise

22/07/2019

Google Ads, Google Marketing Platform, Internet Marketing, SA360, Search Ads 360

An Intro to SA360’s Upgraded Inventory Campaigns

Search Ads 360 (SA360) has the ability to automatically create campaigns using dynamic data, based on your inventory feed.

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by Luke

15/05/2019

Google Ads, Paid Search, Smart Bidding

Google Marketing Live 2019 – Smart Bidding Improvements

Google Marketing Live 2019 has been packed full of new releases, features and announcements after it’s first day. Leaving us with a fair few topics of discussion about how best to, in Google’s words, ‘be responsible, be there and be useful’. What we’ll be focusing on here are the updates and improvements to smart bidding…

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by Leila

30/04/2019

Google Ads, Internet Marketing, Online Advertising, Paid Search

News Flash! New Sorting Functionality For Google Ads Campaigns!

It’s always exciting to see new developments to the Google Ads UI and this morning was no exception! You can now sort Google Ads campaigns in the UI side bar! Sort by Cost, Status, Conversions and more:     Try it out through the sorting arrows icon, shown on the far left hand side of…

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by Luke

22/02/2019

Google Ads, Paid Search

Google Display Ads Enhancements & Dynamic Prospecting

Google have released a few Display Ads features designed to help boost your Display campaign performance to new heights. Dynamic prospecting takes centre stage as the newest innovation utilising machine learning and automation in Google Ads. Audience Expansion Tool The audience expansion tool was previously available for Display campaigns (known as automatic targeting), but has…

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