by Luke

15/05/2019

Google Ads, Paid Search, Smart Bidding

Google Marketing Live 2019 – Smart Bidding Improvements

Google Marketing Live 2019 has been packed full of new releases, features and announcements after it’s first day. Leaving us with a fair few topics of discussion about how best to, in Google’s words, ‘be responsible, be there and be useful’. What we’ll be focusing on here are the updates and improvements to smart bidding…

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by Leila

30/04/2019

Google Ads, Internet Marketing, Online Advertising, Paid Search

News Flash! New Sorting Functionality For Google Ads Campaigns!

It’s always exciting to see new developments to the Google Ads UI and this morning was no exception! You can now sort Google Ads campaigns in the UI side bar! Sort by Cost, Status, Conversions and more:     Try it out through the sorting arrows icon, shown on the far left hand side of…

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by Luke

22/02/2019

Google Ads, Paid Search

Google Display Ads Enhancements & Dynamic Prospecting

Google have released a few Display Ads features designed to help boost your Display campaign performance to new heights. Dynamic prospecting takes centre stage as the newest innovation utilising machine learning and automation in Google Ads. Audience Expansion Tool The audience expansion tool was previously available for Display campaigns (known as automatic targeting), but has…

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by Luke

19/02/2019

Google Ads, Paid Search

Coming Soon: Click Share for Google Ads Search Campaigns

Google have recently announced that click share metrics will be rolling out to all search campaigns in the coming weeks. What is Click Share? Click share is something you most probably have noticed from your Google Ads Shopping campaigns, since 2015. If not, then you should be looking at it. For those who don’t know…

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by Louise

10/12/2018

Company News, Google Ads, Google Analytics, Internet Marketing, Online Advertising

ConversionWorks Named In The Drum’s Top 100 Agencies 2018

We’re proud to announce that ConversionWorks has been ranked in the top 100 Independent Agencies! The Drum’s 2018 Top 100 Independent Agencies Census celebrates the best-run independent agencies in the UK. It is powered by The Drum’s Independent Agencies Census, the most comprehensive study of its kind into the performance of UK marcomms firms. The…

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by Leila

09/11/2018

Audiences, Google Ads, Internet Marketing, Online Advertising, Paid Search

Audience Reference Guide Series, Part 1: Google Ads Audiences

With developments across the biddable media landscape coming thick and fast, it can be a challenge to keep up-to-date. Take Google Ads audiences for instance. There are so many options, it can be difficult to know which audiences will get your ads in front of the right people at the right time – and the…

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by Luke

02/11/2018

AdWords, Google Ads, Google Analytics, Page Speed

Increase Your Mobile Site Speed with Google

Mobile Site Speed To start, site speed is known to be the average time taken for a sample of several pages on a website to load. Individually, these pages each have their own page speed. As a whole, and individually, you’d want these to be as low as possible, while providing high quality content and…

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by Louise

29/10/2018

Google Ads, Google Analytics, Online Advertising

Getting Black Friday-Ready Across Google Shopping

A record-breaking £1.4bn was spent on online sales in the UK on Black Friday last year, up some 11.4% on 2016. Whether you think it’s bonkers or brilliant, it’s now more important than ever for brands to up their Black Friday and Cyber Monday (BFCM) game. So, after months of planning, tweaking and finalising the…

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by Diogo

06/09/2018

AdWords, Google Ads, Online Advertising

Are Price Extensions underestimated on Google Ads?

Price Extensions have been around for a while, more precisely July 2016, as a mobile only format. In March 2017, Google rolled out Price Extensions for Desktop, however, the extension is some distance away from being embraced by all PPC managers. The goal for this extension is to highlight business products or categories in detail,…

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by Luke

29/08/2018

Google Ads, Online Advertising

What Can We Expect from Google’s Responsive Search Ads?

Google dropped a hint back in 2017, with automated ad suggestions, that certain advertisers weren’t getting the most out of their ad copy; stating that 3-5 ad variations per ad group would likely see a better performance than 1-2 ads. Shortly after, Google dropped another hint, with automated ad suggestions becoming a full feature for…

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