by Jennifer

14/11/2019

Google Ads, Google Marketing Platform, Search Ads 360, Smart Bidding

Black Friday 2019: Create Seasonality Adjustments for your Search and Display Campaigns

With just two weeks left until the biggest shopping event of the year, the race is on to make sure your search, display and shopping campaigns are optimised to reach online bargain-hunters across the country.   You’ll likely be busy populating your adcopy with Black Friday-related messaging, setting up promotion extensions, brainstorming new keyword ideas, generating…

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by Luke

15/05/2019

Google Ads, Paid Search, Smart Bidding

Google Marketing Live 2019 – Smart Bidding Improvements

Google Marketing Live 2019 has been packed full of new releases, features and announcements after it’s first day. Leaving us with a fair few topics of discussion about how best to, in Google’s words, ‘be responsible, be there and be useful’. What we’ll be focusing on here are the updates and improvements to smart bidding…

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