by Louise

20/06/2018

Company News, Google Analytics, Internet Marketing

ConversionWorks Named ‘Best Online Analytics agency’ at the RAR Digital Awards

ConversionWorks won the ‘Best Online Analytics / Measurement agency’ award at last night’s RAR Digital Awards! The RAR Digital Awards recognise agencies that provide an outstanding service, as rated by their clients. We were over the moon with the fantastic feedback we received, resulting in an incredible three nominations! We were absolutely thrilled to be…

Read more

by Jaeho

30/05/2018

Google Analytics

Integration between Salesforce Sales Cloud and Google Analytics 360 (1)

Due to increasingly diverse funnels and touch points, there’s a growing need for technologies that can analyse and optimise sales funnels. HubSpot’s State of Inbound 2017 report says that converting leads into sales is the highest goal for companies. [1] [2] This is achieved first by converting a lead, and then by influencing through securing…

Read more

by Huiyan

16/04/2018

Google Analytics

IP anonymization GA Impact Assessment

We previously conducted this test to quantify the impact of IP address anonymization on Google Analytics geolocation accuracy. We explored this in order to understand how the potential change for privacy reasons could impact our data quality. This is especially relevant for geo-targeted advertising and personalisation. We’ve since revisited the data and revised the technique,…

Read more

by Doug

12/02/2018

Google Analytics

SuperWeek 2018 closing keynote

OR Why you should go to SuperWeek in 2019 tl;dr We had another incredible week on top of a mountain in Hungary. If you missed out, here’s my closing keynote summary of the highlights we’re taking away from this year: SPWK 2018 Closing keynote   Detail SuperWeek is the perfect way to start your year…

Read more

by Louise

Company News, Google Analytics

Google’s Former Google Analytics 360 Head Joins ConversionWorks

We’re thrilled to announce that Toby McAra, former Head of Google Analytics 360, has recently joined the board at ConversionWorks. As Google’s Head of Google Analytics 360, Toby helped to build the Google Analytics 360 Suite and has been instrumental in transforming marketing performance for the world’s most recognised brands. His wealth of knowledge and…

Read more

by Doug

27/10/2017

Google Analytics

Scaled up testing using Google Optimise (Optimize)

Are you testing using Optimise 360? (disclosure, I’ll use the UK English spelling throughout) I/We think it’s pretty bloody good.  From the setup interface to the performance, all very good.  The feature set for Optimise 360 is pretty compelling too. So we use it. A. Lot. I mean so much we saw this recently: Wait…What…

Read more

by Doug

17/10/2017

Google Analytics

Time series decomposition for incrementality and forecasting with A/B testing

Last week I had the delightful honor of being the last ever speaker at eMetrics London.  Don’t worry – it’ll be back, rebranded as Marketing Analytics World: https://twitter.com/jimsterne/status/918798356343861248 I talked about how we’ve used time series decomposition (via R) to demonstrate how to quantify the longer term effects of A/B tests (or any test) with reasonable…

Read more

by Jennifer

12/09/2017

Google Analytics

Changes to AdWords Tracking in Preparation for Safari Update

Last week, Google sent an email to AdWords advertisers outlining some changes being made to the way conversions are tracked on the Safari browser. The changes were prompted in response to Apple’s upcoming Safari update, which includes the introduction of Intelligent Tracking Prevention (ITP) – a feature that aims to provide users with more control…

Read more

by Doug

30/08/2017

Google Analytics

Security and privacy compliance – how much does it cost?

Advanced Google Analytics Data Studio visualisation to assess how much compliance might cost. I had a fascinating question from a client recently: “Can you build a segment to show how many users will be affected if we only support TLS 1.2?” The reason for this question is the decision by the PCI Security Council that…

Read more

by Doug

20/07/2017

Google Analytics, Google Tag Manager

Google Tag Manager & Google Analytics. A non-technical description.

Apology Sorry (not sorry) for mostly posting technical articles.  This time I’m posting for the non-technical data consumer.  There are vast numbers of Google Analytics users who aren’t “technical”. If this means you dear reader then that’s fine. You don’t need to be if it’s not a core competency for your job.   BUT.  …

Read more