Company News, Google Analytics, Internet Marketing
ConversionWorks won the ‘Best Online Analytics / Measurement agency’ award at last night’s RAR Digital Awards! The RAR Digital Awards recognise agencies that provide an outstanding service, as rated by their clients. We were over the moon with the fantastic feedback we received, resulting in an incredible three nominations! We were absolutely thrilled to be…
Due to increasingly diverse funnels and touch points, there’s a growing need for technologies that can analyse and optimise sales funnels. HubSpot’s State of Inbound 2017 report says that converting leads into sales is the highest goal for companies. [1] [2] This is achieved first by converting a lead, and then by influencing through securing…
We previously conducted this test to quantify the impact of IP address anonymization on Google Analytics geolocation accuracy. We explored this in order to understand how the potential change for privacy reasons could impact our data quality. This is especially relevant for geo-targeted advertising and personalisation. We’ve since revisited the data and revised the technique,…
OR Why you should go to SuperWeek in 2019 tl;dr We had another incredible week on top of a mountain in Hungary. If you missed out, here’s my closing keynote summary of the highlights we’re taking away from this year: SPWK 2018 Closing keynote Detail SuperWeek is the perfect way to start your year…
Company News, Google Analytics
We’re thrilled to announce that Toby McAra, former Head of Google Analytics 360, has recently joined the board at ConversionWorks. As Google’s Head of Google Analytics 360, Toby helped to build the Google Analytics 360 Suite and has been instrumental in transforming marketing performance for the world’s most recognised brands. His wealth of knowledge and…
Are you testing using Optimise 360? (disclosure, I’ll use the UK English spelling throughout) I/We think it’s pretty bloody good. From the setup interface to the performance, all very good. The feature set for Optimise 360 is pretty compelling too. So we use it. A. Lot. I mean so much we saw this recently: Wait…What…
Last week I had the delightful honor of being the last ever speaker at eMetrics London. Don’t worry – it’ll be back, rebranded as Marketing Analytics World: https://twitter.com/jimsterne/status/918798356343861248 I talked about how we’ve used time series decomposition (via R) to demonstrate how to quantify the longer term effects of A/B tests (or any test) with reasonable…
Last week, Google sent an email to AdWords advertisers outlining some changes being made to the way conversions are tracked on the Safari browser. The changes were prompted in response to Apple’s upcoming Safari update, which includes the introduction of Intelligent Tracking Prevention (ITP) – a feature that aims to provide users with more control…
Advanced Google Analytics Data Studio visualisation to assess how much compliance might cost. I had a fascinating question from a client recently: “Can you build a segment to show how many users will be affected if we only support TLS 1.2?” The reason for this question is the decision by the PCI Security Council that…
Google Analytics, Google Tag Manager
Apology Sorry (not sorry) for mostly posting technical articles. This time I’m posting for the non-technical data consumer. There are vast numbers of Google Analytics users who aren’t “technical”. If this means you dear reader then that’s fine. You don’t need to be if it’s not a core competency for your job. BUT. …