by Doug

30/08/2017

Google Analytics

Security and privacy compliance – how much does it cost?

Advanced Google Analytics Data Studio visualisation to assess how much compliance might cost. I had a fascinating question from a client recently: “Can you build a segment to show how many users will be affected if we only support TLS 1.2?” The reason for this question is the decision by the PCI Security Council that…

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by Doug

20/07/2017

Google Analytics, Google Tag Manager

Google Tag Manager & Google Analytics. A non-technical description.

Apology Sorry (not sorry) for mostly posting technical articles.  This time I’m posting for the non-technical data consumer.  There are vast numbers of Google Analytics users who aren’t “technical”. If this means you dear reader then that’s fine. You don’t need to be if it’s not a core competency for your job.   BUT.  …

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by Zamira

13/07/2017

Google Analytics

Domain name migration with no data loss in Google Analytics

We have a client who is going to change the domain of their site from thewebsite.co.uk to thewebsite.com. After the migration from one top level domain name to another, you typically end up with a surge of new visitors.

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by Louise

22/06/2017

Google Analytics, Internet Marketing

Build New Remarketing Segments Using GA’s Session Quality Metric

Driven by the same machine learning technology that drives Google’s Smart Lists and Smart Goals, Google Analytics now provides Session Quality insights. What is it? Session Quality uses similar machine learning as with Smart Lists and Smart Goals to predict the likelihood of a visitor completing a transaction on your site. This is based on…

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by Jennifer

16/06/2017

Google Analytics, Online Advertising

Introducing Lifetime Value Reporting in Google Analytics

Google recently added a new report to the Audiences section of Google Analytics: Lifetime Value (beta). This welcome addition will help advertisers to better-understand the value of users as measured by revenue and engagement metrics, across multiple sessions during the 90 days following a user acquisition. Choose from a range of metrics to see lifetime…

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by Tim

02/06/2017

Google Analytics

AMPs Coming to AdWords Search Ads – What Does This Actually Mean?

What Are Accelerated Mobile Pages? Anyone who has spent much time surfing the ‘net on their smartphone recently (pretty much most of the developed world) will be familiar with Google’s Accelerated Mobile Pages (AMPs). Of course, most users will be completely unaware that they are viewing an AMP, but the initiative is aimed squarely at…

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by Jennifer

25/05/2017

Google Analytics, Internet Marketing

Google Marketing Next 2017

Over the last two days, we’ve been in San Francisco attending Google Marketing Next – an annual conference that brings together digital marketing leaders from around the world to explore the future of Ads, Analytics and DoubleClick. The event kicked off on Tuesday morning with an Innovations Keynote, streamed live to tens of thousands of…

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by Huiyan

19/05/2017

Google Analytics

Anonymize IP Geolocation Accuracy Impact Assessment

GDPR The General Data Protection Regulation (GDPR) is fast approaching. Thus it is highly likely that anonymizing IP addresses might become compulsory in order for companies to comply with data protection regulations. German data protection authorities have already implemented such laws for IP Address anonymization. The rest of Europe may follow when GDPR comes into…

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by Doug

07/04/2017

Google Analytics

FIXED! Hiding the menu in Google Analytics

I’m grumpy And with good reason. One of my most used and favourite-ist keyboard shortcuts in Google Analytics is (was!) the menu hide toggle. If you haven’t used keyboard shortcuts, here’s a massive Friday win. Type ? when in GA to see the available keyboard shortcuts:   Neat, huh?  I use the date range shortcuts…

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by Doug

07/03/2017

Google Analytics, Internet Marketing

3 more things to do to get the most out of GA 360

Well I never, the kindness is relentless but here goes for another three invaluable tips for GA 360 users: Set up a BigQuery link As a GA 360 user, you get a rolling $500-per-month credit for BigQuery. There’s little in the way of cost hurdles to get started so go and redeem your voucher. and…

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