by Doug

06/03/2017

Google Analytics

Amplify the value of GA360 with These Three Simple but Under Utilised Things

This is message to Google Analytics 360 users. If you aren’t doing these three simple things, start now and you’ll level up your GA 360 value in no time. Use the 360 suite home user admin When you go to 360suite.google.com you land on the suite home overview: Have you ever clicked on the Admin…

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by Louise

02/03/2017

Google Analytics, Internet Marketing

AdWords Ad Extensions Explained

Back in September 2006, Google introduced a fantastic new feature to the humble text ad – sitelinks. Things have come a long way since then and advertisers are now spoilt for choice. The text within an ad remains the most essential element of an ad, however there is now a huge array of ad extensions,…

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by Doug

21/12/2016

Google Analytics

Get to know the ConversionWorks Analytics team better

This is a test. It might grow into something…who knows? I want to introduce the Analytics team so you know who’s behind the awesome. We’ll start with Chris Martin. The real Chris Martin – the other one is OUR Chris’s 20% project. Chris’s PIN number is the last 4 digits of Pi. Chris once shifted…

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by Doug

01/11/2016

Google Analytics

Exploring Data Studio – Star Wars data vis

Today is a first for me, and who knows, maybe a genuine pioneering first for blogs – I’m going to introduce the idea of an Academy Award Conversion Rate. My friend Daniel Waisberg recently posted a fascinating piece of work exploring the data surrounding the Marvel & DC Cinematic universes. Go read it – entertaining…

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by Doug

24/10/2016

Google Analytics

Visualise GA EE data using Data Studio

Are you using Google Analytics Enhanced Ecommerce (EE) for your ecom tracking? Do you want to share EE data using Data Studio (360)? Good.  Read on, we’ve found some useful details that can be used to add polish and finesse to your data sharing and visualisation using Data Studio. Out of the box You’ve got…

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by Kai

06/10/2016

Google Analytics, Google Tag Manager, Implementation of Google Analytics

GTM Container Placement has massive business impact

Ever wondered what the impact of the GTM container script placement has on your GA data accuracy? Google’s official recommendation is to place the container script as close to the opening <head> tag as possible across all pages. The official documentation can be found here: https://developers.google.com/tag-manager/quickstart We have tested the impact on data quality on…

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by Louise

17/06/2016

Google Analytics, Internet Marketing

RAR Digital – Grand Prix Winners

ConversionWorks won four awards at last night’s RAR Digital Awards including the prestigious Grand Prix award: Grand Prix Analytics Optimisation On Budget The judges use client recommendations to assess the calibre and impact of agencies. “I’m incredibly proud to have scooped four awards; it reflects the dedication and skill of our team and the great…

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by Jennifer

10/06/2016

Google Analytics

ConversionWorks wins Best Retail/ Ecommerce PPC Campaign at the DRUM Search Awards

It was a tough night for competition at the Drum Search Awards, with some of the UK’s biggest agencies and retail clients going head-to-head for the prestigious title of Best Retail/Ecommerce PPC Campaign. Amongst those shortlisted, were MediaCom and DFS, Summit and Argos, and iProspect and Asda. However, it was ConversionWorks that won on the…

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by Louise

06/04/2016

Google Analytics

Jenny Holt Shortlisted for Google’s Women in Search Initiative

We are delighted to announce that our very own Head of Paid Search, Jenny Holt, has been shortlisted for Google’s Women in Search Initiative. Working together with The Drum, Google collected nominations for women who have made the most impact in the field of search marketing. These nominations were then whittled down to a list…

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by Doug

05/04/2016

Google Analytics

Google Analytics – Querystring parameter INCLUSION is the new black

Problem summary As sites grow in scale they grow in complexity.  Multiple development teams get involved, some from third party agencies, some internal. Temporary features get added that are good enough. This is reality and as analysts, we all face the same challenge to maintain data quality in line with progress and change. As sites grow…

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