by Doug

13/06/2019

BigQuery, Case Studies, Google Tag Manager

Consistent Optimize treatments – Cross device for logged in users

I offer this post as a proof of concept to solve for a specific use case following some internal work at ConversionWorks and a coincidental, somewhat related post from Industry Legend Simo Ahava Read Simo’s article and you’ll see an elegant solution to first party cookie behaviour restrictions imposed by ITP.  The solution described here…

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by Leila

23/08/2018

Google Ads, Google Tag Manager, Internet Marketing, Online Advertising

Prepare your Google Ads Campaigns for Intelligent Tracking Prevention 2.0

  You may have recently received an email from Google Ads about the impact of Intelligent Tracking Prevention (ITP) 2.0 on your ability to track users on Safari: “Important: Update Your Google Ads tags to continue measuring conversions”. You might be wondering what it all means, how it impacts you, and what you need to…

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by Doug

20/07/2017

Google Analytics, Google Tag Manager

Google Tag Manager & Google Analytics. A non-technical description.

Apology Sorry (not sorry) for mostly posting technical articles.  This time I’m posting for the non-technical data consumer.  There are vast numbers of Google Analytics users who aren’t “technical”. If this means you dear reader then that’s fine. You don’t need to be if it’s not a core competency for your job.   BUT.  …

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by Doug

07/02/2017

Google Tag Manager, Web Development

Superweek 2017 Golden Punchcard Winner

Taking triggers up to 11 We’ve just returned from another excellent Superweek in Hungary. If you were there, you’ll know it was, without question, the best ever. If you weren’t (srsly, book 2018, you won’t regret it), you can read a selection of summaries from datarunsdeep and Analytics Demystified to get a flavour of the…

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by Doug

Google Tag Manager, Internet Marketing

Measure Users – not numbers #SPWK

We were treated to an excellent talk by Caleb Whitmore of Analytics Pros at SuperWeek last week on the “Tyranny of data”. One thing that Caleb said that really resonated was: You may ask the question, how do you get to know the customer? What does “knowing the customer” mean? I suggest you need to start by…

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by Kai

06/10/2016

Google Analytics, Google Tag Manager, Implementation of Google Analytics

GTM Container Placement has massive business impact

Ever wondered what the impact of the GTM container script placement has on your GA data accuracy? Google’s official recommendation is to place the container script as close to the opening <head> tag as possible across all pages. The official documentation can be found here: https://developers.google.com/tag-manager/quickstart We have tested the impact on data quality on…

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by Doug

23/09/2016

Google Tag Manager

Reduce repetition of GTM variables (UPDATED)

Advanced GTM Post #MondayMotivation Here’s a quick advanced post on a useful GTM technique that will reduce the number of Custom JavaScript variables in your GTM container. Repeating variable functionality You may have encountered a situation where you need to apply the same operation to multiple different GTM variables and end up repeating yourself for…

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by Kai

19/02/2016

Google Analytics, Google Tag Manager

GTM container in the head

Ever wondered whether the location of the GTM container snippet on your site has any effect on data quality? We have tested this comparing the GTM container in the footer vs the header. We set up a Google Analytics tag that fires an event on window.load on a content-heavy site. The results from a few…

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by Doug

03/02/2016

Google Analytics, Google Tag Manager, Internet Marketing

Connect the physical world with the online world using beacons

Intro As readers of this blog, you are all super-smart digital marketers and will probably have, at some point, walked or driven past an advertising hoarding and felt a certain smug superiority over the offline advertising world. You know that you can accurately quantify the return on investment of your online advertising so how can…

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by Kai

27/08/2015

Google Tag Manager, Implementation of Google Analytics

What is cross domain tracking?

Quite often there is a lot of confusion when it comes to cross domain tracking. In this blogpost I will talk through the following: What is cross domain tracking? How does it work & what does it do? What are subdomains? What happens if we don’t do this? What is cross domain tracking? Cross domain…

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