by Doug

03/02/2016

Google Analytics, Google Tag Manager, Internet Marketing

Connect the physical world with the online world using beacons

Intro As readers of this blog, you are all super-smart digital marketers and will probably have, at some point, walked or driven past an advertising hoarding and felt a certain smug superiority over the offline advertising world. You know that you can accurately quantify the return on investment of your online advertising so how can…

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by Kai

27/08/2015

Google Tag Manager, Implementation of Google Analytics

What is cross domain tracking?

Quite often there is a lot of confusion when it comes to cross domain tracking. In this blogpost I will talk through the following: What is cross domain tracking? How does it work & what does it do? What are subdomains? What happens if we don’t do this? What is cross domain tracking? Cross domain…

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by Doug

17/07/2015

Google Tag Manager

Keep calm and folder on…

Big news this week for users of Google Tag Manager – folderisation is now a ‘thing’. To be frank, although online reaction has been mostly positive, it’s been greeted with some negative feedback also. We’ve been road testing this functionality for a while and we’ve drawn some conclusions that we’d like to share as guidelines…

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