by Kai

06/10/2016

Google Analytics, Google Tag Manager, Implementation of Google Analytics

GTM Container Placement has massive business impact

Ever wondered what the impact of the GTM container script placement has on your GA data accuracy? Google’s official recommendation is to place the container script as close to the opening <head> tag as possible across all pages. The official documentation can be found here: https://developers.google.com/tag-manager/quickstart We have tested the impact on data quality on…

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by Doug

25/09/2015

Implementation of Google Analytics

Find legacy GA code after GTM migration

My friend David Vallejo posted some excellent technical articles regarding migrating from hard coded GA to a GTM implementation: Locating legacy hardcoded events Finding pages missing GTM snippets. These techniques are super clever and well worth a read. We’ve found a slightly different use case recently where a GA to GTM migration was not fully…

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by Kai

27/08/2015

Google Tag Manager, Implementation of Google Analytics

What is cross domain tracking?

Quite often there is a lot of confusion when it comes to cross domain tracking. In this blogpost I will talk through the following: What is cross domain tracking? How does it work & what does it do? What are subdomains? What happens if we don’t do this? What is cross domain tracking? Cross domain…

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by Chris

19/05/2015

Implementation of Google Analytics, Internet Marketing

Introducing the Google Analytics Relabelling Machine

During our recent webinar for CRO Day, we gave a sneak peek of a Google Chrome extension we had in development, the Relabelling Machine. We’re pleased to announce that the first version of this extension is now available on the Chrome Web Store! In a nutshell, this extension allows you to change the vocabulary used in your Google Analytics reports….

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by Doug

07/05/2015

Implementation of Google Analytics

ConversionWorks Hackathon

We were invited to the first GA Premium Reseller Hackathon in London recently. This was a great event and inspired us to finish what we started. Last week we ran our own hackathon based on measurement of ‘The Internet Of Things’. The Internet Of Things is massively important – you’ll see a lot more of…

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by Doug

13/04/2015

Implementation of Google Analytics, Internet Marketing

ConversionWorks – CRODay

April 9th. 11 AM (British Summer Time). ConversionWorks kick off the inaugural Conversion Rate Optimisation Day. We were really honoured and delighted to be invited by UnBounce to join the world’s top rated CRO Experts in a 24 hour marathon set of Hangouts, Webinars, AMAs and Twitter chats to share a wealth of CRO information…

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by Aime

02/12/2014

Implementation of Google Analytics, Internet Marketing

Search Term Cloud in Google Analytics

Analysts and marketers love internal site search because with internal site search data they can really understand user intentions, discover missing content or opportunities and fix what is really important – what users want! Before delving into complex analysis, one easy way to analyse internal site search is to use the term cloud report. Where…

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by Doug

14/04/2014

Implementation of Google Analytics

More GTM debugging power – include the dataLayer in your GA events SAFELY! (update)

Hopefully you’re using the (relatively new) gtm.pageError event to track JavaScript exceptions on your site auto-magically? Yes?  Good.  Here’s an example tag and rule to consider if you’re not: Rule: Right – got that.  Now I want to give you some more POWER to help your debugging.  Knowing the source of the exception if the source was…

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by Aime

15/03/2014

Implementation of Google Analytics

Real Implementation of Custom Variables in Classic Google Analytics

Many technical blogs dedicated to custom variables exist out there. But the sad reality is that the high majority of those blogs present custom variables as a simple snippet taken out of context. As a consequence, the real customisation/ implementation of custom variables becomes more than challenging for many developers, to say the least. Thus,…

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