
Google Analytics, Google Tag Manager, Implementation of Google Analytics
GTM Container Placement has massive business impact
Ever wondered what the impact of the GTM container script placement has on your GA data accuracy? Google’s official recommendation is to place the container script as close to the opening <head> tag as possible across all pages. The official documentation can be found here: https://developers.google.com/tag-manager/quickstart We have tested the impact on data quality on…