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In recent years, Black Friday and the following weekend has firmly established itself as one of the most important trading periods of the year. With one week remaining until Black Friday, we thought we would share our checklist of quick wins to ensure you maximise your Google Ads’ account potential during this peak trading period. …
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Google recently announced that over the coming weeks they are rolling out two new ways to reach your target market via Google Search: seasonal event segments for in-market audiences and affinity audiences. What are seasonal event segments for in-market audiences? In-market audiences are Google-defined audiences of customers who are actively researching products and looking to…
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The finalists for the prestigious Google Premier Partner Awards 2019 have finally been revealed and we’re thrilled to announce that we have been shortlisted for ‘Shopping Excellence’.
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Search Ads 360 (SA360) has the ability to automatically create campaigns using dynamic data, based on your inventory feed.
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It’s always exciting to see new developments to the Google Ads UI and this morning was no exception! You can now sort Google Ads campaigns in the UI side bar! Sort by Cost, Status, Conversions and more: Try it out through the sorting arrows icon, shown on the far left hand side of…
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According to Cisco, video will account for 82% of all consumer internet traffic by 2022. When combining this prediction with research that found that more than 55% of users search for a product and then proceed to YouTube to learn more before buying it, we can conclude that YouTube is a channel worth considering adding…
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Search Ads 360 (formerly DoubleClick Search, and also known as SA360) gives marketers the power to leverage different types of audiences, from various sources, in order to show adverts to the most receptive users, at a time when they’re most likely to take action. Following on from our guides to Google Ads, and…
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We’re proud to announce that ConversionWorks has been ranked in the top 100 Independent Agencies! The Drum’s 2018 Top 100 Independent Agencies Census celebrates the best-run independent agencies in the UK. It is powered by The Drum’s Independent Agencies Census, the most comprehensive study of its kind into the performance of UK marcomms firms. The…
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Following on from our guide to Google Ads audiences, ConversionWorks is proud to present part 2 in the Audience series – Display & Video 360 Audiences! In DV360, you’re able to use first- and third-party audience lists, as well as affinity and in-market audiences to ensure your content reaches the most valuable users, but with…
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With developments across the biddable media landscape coming thick and fast, it can be a challenge to keep up-to-date. Take Google Ads audiences for instance. There are so many options, it can be difficult to know which audiences will get your ads in front of the right people at the right time – and the…