AdWords, Google Ads, Online Advertising
Price Extensions have been around for a while, more precisely July 2016, as a mobile only format. In March 2017, Google rolled out Price Extensions for Desktop, however, the extension is some distance away from being embraced by all PPC managers. The goal for this extension is to highlight business products or categories in detail,…
Google Ads, Online Advertising
Google dropped a hint back in 2017, with automated ad suggestions, that certain advertisers weren’t getting the most out of their ad copy; stating that 3-5 ad variations per ad group would likely see a better performance than 1-2 ads. Shortly after, Google dropped another hint, with automated ad suggestions becoming a full feature for…
Google Ads, Google Tag Manager, Internet Marketing, Online Advertising
You may have recently received an email from Google Ads about the impact of Intelligent Tracking Prevention (ITP) 2.0 on your ability to track users on Safari: “Important: Update Your Google Ads tags to continue measuring conversions”. You might be wondering what it all means, how it impacts you, and what you need to…
Company News, Google Analytics, Internet Marketing
ConversionWorks won the ‘Best Online Analytics / Measurement agency’ award at last night’s RAR Digital Awards! The RAR Digital Awards recognise agencies that provide an outstanding service, as rated by their clients. We were over the moon with the fantastic feedback we received, resulting in an incredible three nominations! We were absolutely thrilled to be…
As digital marketers, our aim is to showcase products to our target market wherever these users may be online, whilst also trying to meet set performance objectives. Early last month, Google announced a new Shopping campaign format – ‘goal-optimised Shopping campaigns’, which will help accomplish this goal. What are goal-optimised Shopping campaigns? This campaign type…
Google announced yesterday that Audio Ads are available globally on DoubleClick Bid Manager. This is a huge opportunity for advertisers as audio streaming platforms continue to grow their numbers and the market is attracting more players to join (last week, Youtube Chief Product Office Neal Mohan also announced Youtube Music). Statista forecast that the number of…
AdWords, DoubleClick, Internet Marketing, Online Advertising
‘Last click attribution is dead!’ is something we have all heard over and over again. But why? And if last click attribution is dead, then what attribution model should we be using?
Company News, Internet Marketing
The finalists for the RAR Digital Awards 2018 have finally been revealed and we’re thrilled to announce that we have been shortlisted for three fantastic categories!
AdWords, Internet Marketing, Online Advertising
With this week’s announcement that the old AdWords experience will be retired by the end of 2018; if you haven’t fully embraced the new UI yet, now’s your time! You wont be forced to make the switch over the busy sales periods of November and December thankfully, but this good news does mean there could…
It may be cold and cloudy outside, but it’s time to plan your holiday season. It’s never too early to start planning your summer seasonal campaigns and doing it in advance can bring massive benefits when the actual season starts. Did you know that last year, users started to search for “BBQ” and “Garden Furniture”…