Internet Marketing, Online Advertising
According to Cisco, video will account for 82% of all consumer internet traffic by 2022. When combining this prediction with research that found that more than 55% of users search for a product and then proceed to YouTube to learn more before buying it, we can conclude that YouTube is a channel worth considering adding…
Audiences, GMP, Google Marketing Platform, Online Advertising, Paid Search, SA360, Search Ads 360
Search Ads 360 (formerly DoubleClick Search, and also known as SA360) gives marketers the power to leverage different types of audiences, from various sources, in order to show adverts to the most receptive users, at a time when they’re most likely to take action. Following on from our guides to Google Ads, and…
Company News, Google Ads, Google Analytics, Internet Marketing, Online Advertising
We’re proud to announce that ConversionWorks has been ranked in the top 100 Independent Agencies! The Drum’s 2018 Top 100 Independent Agencies Census celebrates the best-run independent agencies in the UK. It is powered by The Drum’s Independent Agencies Census, the most comprehensive study of its kind into the performance of UK marcomms firms. The…
Audiences, Display&Video360, DV360, GMP, Google Marketing Platform, Internet Marketing, Online Advertising, Paid Search
Following on from our guide to Google Ads audiences, ConversionWorks is proud to present part 2 in the Audience series – Display & Video 360 Audiences! In DV360, you’re able to use first- and third-party audience lists, as well as affinity and in-market audiences to ensure your content reaches the most valuable users, but with…
Audiences, Google Ads, Internet Marketing, Online Advertising, Paid Search
With developments across the biddable media landscape coming thick and fast, it can be a challenge to keep up-to-date. Take Google Ads audiences for instance. There are so many options, it can be difficult to know which audiences will get your ads in front of the right people at the right time – and the…
Smart Display campaigns, which were launched last year, utilise the power of Google’s machine learning to automatically reach users at all stages of the buying cycle. If you are looking to drive new conversions whilst increasing brand awareness (who isn’t!) and are unsure which targeting criteria would be best to start with, this format is…
Google Ads, Google Analytics, Online Advertising
A record-breaking £1.4bn was spent on online sales in the UK on Black Friday last year, up some 11.4% on 2016. Whether you think it’s bonkers or brilliant, it’s now more important than ever for brands to up their Black Friday and Cyber Monday (BFCM) game. So, after months of planning, tweaking and finalising the…
Google Analytics, Google Optimize, Online Advertising
Tools needed: Display & Video 360, Analytics 360, Optimize 360 Preparation time: Super quick! According to a recent Salesforce study, 52% of B2C consumers, and 65% of business buyers, are likely to switch brands if a company or vendor doesn’t personalise communications to them. Take a moment to think about that. If you’re not serving personalised…
AdWords, Google Ads, Online Advertising
Price Extensions have been around for a while, more precisely July 2016, as a mobile only format. In March 2017, Google rolled out Price Extensions for Desktop, however, the extension is some distance away from being embraced by all PPC managers. The goal for this extension is to highlight business products or categories in detail,…
Google Ads, Online Advertising
Google dropped a hint back in 2017, with automated ad suggestions, that certain advertisers weren’t getting the most out of their ad copy; stating that 3-5 ad variations per ad group would likely see a better performance than 1-2 ads. Shortly after, Google dropped another hint, with automated ad suggestions becoming a full feature for…