by Diogo

31/05/2018

DoubleClick

Audio Ads Now Available on DoubleClick Bid Manager

Google announced yesterday that Audio Ads are available globally on DoubleClick Bid Manager. This is a huge opportunity for advertisers as audio streaming platforms continue to grow their numbers and the market is attracting more players to join (last week, Youtube Chief Product Office Neal Mohan also announced Youtube Music). Statista forecast that the number of…

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by Louise

30/05/2018

AdWords, DoubleClick, Internet Marketing, Online Advertising

An Intro to Data-Driven Attribution in Google Search

‘Last click attribution is dead!’ is something we have all heard over and over again. But why? And if last click attribution is dead, then what attribution model should we be using?

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