by Leila

23/08/2018

Google Ads, Google Tag Manager, Internet Marketing, Online Advertising

Prepare your Google Ads Campaigns for Intelligent Tracking Prevention 2.0

  You may have recently received an email from Google Ads about the impact of Intelligent Tracking Prevention (ITP) 2.0 on your ability to track users on Safari: “Important: Update Your Google Ads tags to continue measuring conversions”. You might be wondering what it all means, how it impacts you, and what you need to…

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by Louise

30/05/2018

AdWords, DoubleClick, Internet Marketing, Online Advertising

An Intro to Data-Driven Attribution in Google Search

‘Last click attribution is dead!’ is something we have all heard over and over again. But why? And if last click attribution is dead, then what attribution model should we be using?

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by Leila

14/05/2018

AdWords, Internet Marketing, Online Advertising

Don’t Panic: Embrace The New AdWords Experience

With this week’s announcement that the old AdWords experience will be retired by the end of 2018; if you haven’t fully embraced the new UI yet, now’s your time! You wont be forced to make the switch over the busy sales periods of November and December thankfully, but this good news does mean there could…

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by Diogo

21/03/2018

Online Advertising

6 Steps to Prepare Your Summer Seasonal Campaigns

It may be cold and cloudy outside, but it’s time to plan your holiday season. It’s never too early to start planning your summer seasonal campaigns and doing it in advance can bring massive benefits when the actual season starts. Did you know that last year, users started to search for “BBQ” and “Garden Furniture”…

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by Jennifer

07/03/2018

Internet Marketing, Online Advertising

Refine your Search Campaign Targeting with DoubleClick Adaptive Campaigns

  Google’s search management platform, DoubleClick Search (DS), is used by many agencies and advertisers to achieve efficiencies across their SEM campaigns. Whilst DS comes at a cost, it is entirely possible to offset the fee (and some!) by making full use of the platform features to automate manual tasks and boost productivity. In this…

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by Louise

27/09/2017

Internet Marketing, Online Advertising

AdWords Ad Customisers: Improve your CTR & reduce ad creation time

What are ad customisers? Ad customisers allow advertisers to adapt an ad to suit the context of a user’s search for ads on the Search Network or the website that a user is browsing on the Display Network. How can they be used? Within the AdWords interface, we are able to add the character ‘{‘…

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by Jennifer

11/08/2017

Online Advertising

Changes Coming to Gmail Ads (and why not to panic)

Since September 2015, advertisers have been able to target users natively within personal Gmail inboxes using Gmail Ads. The ads appear on the Promotions tab as a collapsed teaser ad which when clicked, expands to an email-sized space to reveal images, videos and/or embedded forms. Gmail Ads can be targeted to potential customers using many…

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by Tim

03/08/2017

Online Advertising

Facebook & Instagram Lead Ads Refresher

After recently managing an expansive lead gen campaign across both Facebook and Instagram for a client, we thought it might be worth writing a quick refresher on this useful campaign type whilst it was fresh in our minds. Facebook introduced lead ads back in late 2015, but many advertisers have been slow to adopt them….

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by Jennifer

13/07/2017

Case Studies, Company News, Online Advertising

Conversion Works in the Running for Google Search Award

We are delighted to have been shortlisted for the Search Innovation Award at this year’s prestigious Google Premier Partner Awards. The awards recognise the achievements of the very best digital marketing agencies and providers across Europe, the Middle East and North Africa (EMEA). Approximately 2,000 Partners were eligible for the awards in EMEA this year,…

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by Jennifer

16/06/2017

Google Analytics, Online Advertising

Introducing Lifetime Value Reporting in Google Analytics

Google recently added a new report to the Audiences section of Google Analytics: Lifetime Value (beta). This welcome addition will help advertisers to better-understand the value of users as measured by revenue and engagement metrics, across multiple sessions during the 90 days following a user acquisition. Choose from a range of metrics to see lifetime…

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