by Louise

29/10/2018

Google Ads, Google Analytics, Online Advertising

Getting Black Friday-Ready Across Google Shopping

A record-breaking £1.4bn was spent on online sales in the UK on Black Friday last year, up some 11.4% on 2016. Whether you think it’s bonkers or brilliant, it’s now more important than ever for brands to up their Black Friday and Cyber Monday (BFCM) game. So, after months of planning, tweaking and finalising the…

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by Jennifer

25/10/2018

Google Analytics, Google Optimize, Online Advertising

A Recipe for Activating Audiences across the Google Marketing Platform

Tools needed: Display & Video 360, Analytics 360, Optimize 360 Preparation time: Super quick!  According to a recent Salesforce study, 52% of B2C consumers, and 65% of business buyers, are likely to switch brands if a company or vendor doesn’t personalise communications to them. Take a moment to think about that. If you’re not serving personalised…

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by Diogo

06/09/2018

AdWords, Google Ads, Online Advertising

Are Price Extensions underestimated on Google Ads?

Price Extensions have been around for a while, more precisely July 2016, as a mobile only format. In March 2017, Google rolled out Price Extensions for Desktop, however, the extension is some distance away from being embraced by all PPC managers. The goal for this extension is to highlight business products or categories in detail,…

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by Luke

29/08/2018

Google Ads, Online Advertising

What Can We Expect from Google’s Responsive Search Ads?

Google dropped a hint back in 2017, with automated ad suggestions, that certain advertisers weren’t getting the most out of their ad copy; stating that 3-5 ad variations per ad group would likely see a better performance than 1-2 ads. Shortly after, Google dropped another hint, with automated ad suggestions becoming a full feature for…

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by Leila

23/08/2018

Google Ads, Google Tag Manager, Internet Marketing, Online Advertising

Prepare your Google Ads Campaigns for Intelligent Tracking Prevention 2.0

  You may have recently received an email from Google Ads about the impact of Intelligent Tracking Prevention (ITP) 2.0 on your ability to track users on Safari: “Important: Update Your Google Ads tags to continue measuring conversions”. You might be wondering what it all means, how it impacts you, and what you need to…

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by Louise

20/06/2018

Company News, Google Analytics, Internet Marketing

ConversionWorks Named ‘Best Online Analytics agency’ at the RAR Digital Awards

ConversionWorks won the ‘Best Online Analytics / Measurement agency’ award at last night’s RAR Digital Awards! The RAR Digital Awards recognise agencies that provide an outstanding service, as rated by their clients. We were over the moon with the fantastic feedback we received, resulting in an incredible three nominations! We were absolutely thrilled to be…

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by Bal

04/06/2018

Internet Marketing

Introducing Google Goal-Optimised Shopping Campaigns

As digital marketers, our aim is to showcase products to our target market wherever these users may be online, whilst also trying to meet set performance objectives. Early last month, Google announced a new Shopping campaign format – ‘goal-optimised Shopping campaigns’, which will help accomplish this goal. What are goal-optimised Shopping campaigns? This campaign type…

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by Diogo

31/05/2018

DoubleClick

Audio Ads Now Available on DoubleClick Bid Manager

Google announced yesterday that Audio Ads are available globally on DoubleClick Bid Manager. This is a huge opportunity for advertisers as audio streaming platforms continue to grow their numbers and the market is attracting more players to join (last week, Youtube Chief Product Office Neal Mohan also announced Youtube Music). Statista forecast that the number of…

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by Louise

30/05/2018

AdWords, DoubleClick, Internet Marketing, Online Advertising

An Intro to Data-Driven Attribution in Google Search

‘Last click attribution is dead!’ is something we have all heard over and over again. But why? And if last click attribution is dead, then what attribution model should we be using?

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by Louise

21/05/2018

Company News, Internet Marketing

ConversionWorks Nominated for Three RAR Digital Awards

The finalists for the RAR Digital Awards 2018 have finally been revealed and we’re thrilled to announce that we have been shortlisted for three fantastic categories!

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