by Joe

29/11/2019

AdWords, Google Ads, Paid Search

Boost Your Shopping Performance: Splitting Shopping Campaigns by Brand and Generic Searches

Shopping campaigns are a powerful ad type provided by Google Ads, allowing users to see product images and prices directly from the SERP. However, despite the strength of shopping campaigns it’s not uncommon to see accounts with just one shopping campaign running all products, limiting both performance visibility and optimisation efficiency. By splitting your shopping…

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by John

20/11/2019

AdWords, Paid Search

Responsive Search Ads: How To Bring Back Brand Control

Automation. The word that strikes both excitement and fear into all PPC marketers around the globe. Can it save time? Improve performance? Remove the necessity for manual mundane tasks? The answer is, of course, yes to all of the above. The benefits are clear to see, but something which Google sometimes forgets to consider is…

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by Joe

01/11/2019

Google Ads, Paid Search

New Google Ads Lead Form Extensions

Seeing new Google Ads betas pop up in the interface is a regular occurrence with Google continuously looking to add new features to boost advertising performance. However, one of the latest betas to become available is one which seriously caught our eye here at ConversionWorks – Lead Form Extensions. Whilst Lead Form Extensions are not…

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by Luke

31/10/2019

Google Ads, Paid Search

3 Tips for Retail Success with Google Ads in the Holidays

The holiday season is THE busiest time of the year for retailers, so to help you hit your targets in 2019 we’re giving you three quick tips to start you on the road to success! 1. Seasonality Adjustments If you’re using smart bidding it’s time to test Google’s new feature to get the most out…

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by Luke

15/05/2019

Google Ads, Paid Search, Smart Bidding

Google Marketing Live 2019 – Smart Bidding Improvements

Google Marketing Live 2019 has been packed full of new releases, features and announcements after it’s first day. Leaving us with a fair few topics of discussion about how best to, in Google’s words, ‘be responsible, be there and be useful’. What we’ll be focusing on here are the updates and improvements to smart bidding…

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by Leila

30/04/2019

Google Ads, Internet Marketing, Online Advertising, Paid Search

News Flash! New Sorting Functionality For Google Ads Campaigns!

It’s always exciting to see new developments to the Google Ads UI and this morning was no exception! You can now sort Google Ads campaigns in the UI side bar! Sort by Cost, Status, Conversions and more:     Try it out through the sorting arrows icon, shown on the far left hand side of…

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by Luke

22/02/2019

Google Ads, Paid Search

Google Display Ads Enhancements & Dynamic Prospecting

Google have released a few Display Ads features designed to help boost your Display campaign performance to new heights. Dynamic prospecting takes centre stage as the newest innovation utilising machine learning and automation in Google Ads. Audience Expansion Tool The audience expansion tool was previously available for Display campaigns (known as automatic targeting), but has…

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by Luke

19/02/2019

Google Ads, Paid Search

Coming Soon: Click Share for Google Ads Search Campaigns

Google have recently announced that click share metrics will be rolling out to all search campaigns in the coming weeks. What is Click Share? Click share is something you most probably have noticed from your Google Ads Shopping campaigns, since 2015. If not, then you should be looking at it. For those who don’t know…

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by Leila

17/01/2019

Audiences, GMP, Google Marketing Platform, Online Advertising, Paid Search, SA360, Search Ads 360

Search Ads 360 Audience Solutions

    Search Ads 360 (formerly DoubleClick Search, and also known as SA360) gives marketers the power to leverage different types of audiences, from various sources, in order to show adverts to the most receptive users, at a time when they’re most likely to take action. Following on from our guides to Google Ads, and…

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by Luke

29/11/2018

Bing Ads, Paid Search

Introducing the Competition Tab in Bing Ads

  Great news from Bing Ads, as their latest product development introduces the all new Competition Tab. It compromises of two useful sections, the first, Auction Insights and the second, Recommendations. Each bringing their own unique insights, features & functionality for the modern day marketer. Auction Insights As a marketer, you may already be familiar…

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