by Luke

29/11/2018

Bing Ads, Paid Search

Introducing the Competition Tab in Bing Ads

  Great news from Bing Ads, as their latest product development introduces the all new Competition Tab. It compromises of two useful sections, the first, Auction Insights and the second, Recommendations. Each bringing their own unique insights, features & functionality for the modern day marketer. Auction Insights As a marketer, you may already be familiar…

Read more

by Leila

22/11/2018

Audiences, Display&Video360, DV360, GMP, Google Marketing Platform, Internet Marketing, Online Advertising, Paid Search

Audience Reference Guide Series, Part 2: Display & Video 360 Audiences

Following on from our guide to Google Ads audiences, ConversionWorks is proud to present part 2 in the Audience series – Display & Video 360 Audiences! In DV360, you’re able to use first- and third-party audience lists, as well as affinity and in-market audiences to ensure your content reaches the most valuable users, but with…

Read more

by Leila

09/11/2018

Audiences, Google Ads, Internet Marketing, Online Advertising, Paid Search

Audience Reference Guide Series, Part 1: Google Ads Audiences

With developments across the biddable media landscape coming thick and fast, it can be a challenge to keep up-to-date. Take Google Ads audiences for instance. There are so many options, it can be difficult to know which audiences will get your ads in front of the right people at the right time – and the…

Read more