by Luke

15/05/2019

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Google Marketing Live 2019 – Smart Bidding Improvements

Google Marketing Live 2019 has been packed full of new releases, features and announcements after it’s first day. Leaving us with a fair few topics of discussion about how best to, in Google’s words, ‘be responsible, be there and be useful’. What we’ll be focusing on here are the updates and improvements to smart bidding…

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by Leila

30/04/2019

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News Flash! New Sorting Functionality For Google Ads Campaigns!

It’s always exciting to see new developments to the Google Ads UI and this morning was no exception! You can now sort Google Ads campaigns in the UI side bar! Sort by Cost, Status, Conversions and more:     Try it out through the sorting arrows icon, shown on the far left hand side of…

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by Luke

22/02/2019

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Google Display Ads Enhancements & Dynamic Prospecting

Google have released a few Display Ads features designed to help boost your Display campaign performance to new heights. Dynamic prospecting takes centre stage as the newest innovation utilising machine learning and automation in Google Ads. Audience Expansion Tool The audience expansion tool was previously available for Display campaigns (known as automatic targeting), but has…

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by Luke

19/02/2019

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Coming Soon: Click Share for Google Ads Search Campaigns

Google have recently announced that click share metrics will be rolling out to all search campaigns in the coming weeks. What is Click Share? Click share is something you most probably have noticed from your Google Ads Shopping campaigns, since 2015. If not, then you should be looking at it. For those who don’t know…

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by Leila

17/01/2019

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Search Ads 360 Audience Solutions

    Search Ads 360 (formerly DoubleClick Search, and also known as SA360) gives marketers the power to leverage different types of audiences, from various sources, in order to show adverts to the most receptive users, at a time when they’re most likely to take action. Following on from our guides to Google Ads, and…

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by Luke

29/11/2018

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Introducing the Competition Tab in Bing Ads

  Great news from Bing Ads, as their latest product development introduces the all new Competition Tab. It compromises of two useful sections, the first, Auction Insights and the second, Recommendations. Each bringing their own unique insights, features & functionality for the modern day marketer. Auction Insights As a marketer, you may already be familiar…

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by Leila

22/11/2018

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Audience Reference Guide Series, Part 2: Display & Video 360 Audiences

Following on from our guide to Google Ads audiences, ConversionWorks is proud to present part 2 in the Audience series – Display & Video 360 Audiences! In DV360, you’re able to use first- and third-party audience lists, as well as affinity and in-market audiences to ensure your content reaches the most valuable users, but with…

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by Leila

09/11/2018

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Audience Reference Guide Series, Part 1: Google Ads Audiences

With developments across the biddable media landscape coming thick and fast, it can be a challenge to keep up-to-date. Take Google Ads audiences for instance. There are so many options, it can be difficult to know which audiences will get your ads in front of the right people at the right time – and the…

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