
GMP, Remarketing, Search Ads 360
Cross-Channel Remarketing in Search Ads 360
We briefly touched on cross-channel audiences in Search Ads 360 (SA360) in our guide to SA360 Audience Solutions. In this blog I wanted to expand on this, and share the exciting possibilities that are available with cross-channel remarketing through SA360. In short, using cross-channel audiences in combination with remarketing strategies allows you to reach users…