When I started ConversionWorks back in 2013, I wanted to create a consultancy that would employ smart people with mathematical minds who would be able to use the best technology available to solve the most challenging marketing problems. The advertising market was becoming more complex, but with that complexity came opportunity. The consultancies and brands…
Google Ads, Google Marketing Platform, Internet Marketing, SA360, Search Ads 360
Search Ads 360 (SA360) has the ability to automatically create campaigns using dynamic data, based on your inventory feed.
This post describes a technique that is a combination of two techniques I’ve read in posts written by Simo Ahava and Mark Edmondson, two of the smartest chaps you’ll ever meet. Simo’s article (linked above in case you don’t know how the interwebs works), describes how to use customTask to syphon GA data into Snowplow….
BigQuery, Case Studies, Google Tag Manager
I offer this post as a proof of concept to solve for a specific use case following some internal work at ConversionWorks and a coincidental, somewhat related post from Industry Legend Simo Ahava Read Simo’s article and you’ll see an elegant solution to first party cookie behaviour restrictions imposed by ITP. The solution described here…
Scanning a whole BigQuery table using DLP (The data loss prevention product on GCP) to detect possible, likely or very likely PII in Google Analytics (GA) data is simple. This post describes a solution to automate Personally Identifiable Information (PII – sensitive data) discovery at scale. Some familiarity with Google Cloud Platform (GCP) is assumed but…
Starting with a great question I just had a great Google Analytics question from one of our superstar clients and I want to share the answer with you. What’s the difference between Page Depth and Unique Pageviews? At face value they appear to be very similar but segmenting on each shows different results. What gives?…
Google Ads, Paid Search, Smart Bidding
Google Marketing Live 2019 has been packed full of new releases, features and announcements after it’s first day. Leaving us with a fair few topics of discussion about how best to, in Google’s words, ‘be responsible, be there and be useful’. What we’ll be focusing on here are the updates and improvements to smart bidding…