Google have released a few Display Ads features designed to help boost your Display campaign performance to new heights. Dynamic prospecting takes centre stage as the newest innovation utilising machine learning and automation in Google Ads. Audience Expansion Tool The audience expansion tool was previously available for Display campaigns (known as automatic targeting), but has…
Audiences, Display&Video360, DV360, GMP, Google Marketing Platform, Internet Marketing, Online Advertising, Paid Search
Following on from our guide to Google Ads audiences, ConversionWorks is proud to present part 2 in the Audience series – Display & Video 360 Audiences! In DV360, you’re able to use first- and third-party audience lists, as well as affinity and in-market audiences to ensure your content reaches the most valuable users, but with…
Audiences, Google Ads, Internet Marketing, Online Advertising, Paid Search
With developments across the biddable media landscape coming thick and fast, it can be a challenge to keep up-to-date. Take Google Ads audiences for instance. There are so many options, it can be difficult to know which audiences will get your ads in front of the right people at the right time – and the…
AdWords, Google Ads, Google Analytics, Page Speed
Mobile Site Speed To start, site speed is known to be the average time taken for a sample of several pages on a website to load. Individually, these pages each have their own page speed. As a whole, and individually, you’d want these to be as low as possible, while providing high quality content and…
Smart Display campaigns, which were launched last year, utilise the power of Google’s machine learning to automatically reach users at all stages of the buying cycle. If you are looking to drive new conversions whilst increasing brand awareness (who isn’t!) and are unsure which targeting criteria would be best to start with, this format is…
Google Ads, Google Analytics, Online Advertising
A record-breaking £1.4bn was spent on online sales in the UK on Black Friday last year, up some 11.4% on 2016. Whether you think it’s bonkers or brilliant, it’s now more important than ever for brands to up their Black Friday and Cyber Monday (BFCM) game. So, after months of planning, tweaking and finalising the…
Google Analytics, Google Optimize, Online Advertising
Tools needed: Display & Video 360, Analytics 360, Optimize 360 Preparation time: Super quick! According to a recent Salesforce study, 52% of B2C consumers, and 65% of business buyers, are likely to switch brands if a company or vendor doesn’t personalise communications to them. Take a moment to think about that. If you’re not serving personalised…