by Russell

09/10/2019

Company News

ConversionWorks are now a full stack Google Marketing Platform Sales Partner

When I started ConversionWorks back in 2013, I wanted to create a consultancy that would employ smart people with mathematical minds who would be able to use the best technology available to solve the most challenging marketing problems. The advertising market was becoming more complex, but with that complexity came opportunity. The consultancies and brands…

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by Louise

22/07/2019

Google Ads, Google Marketing Platform, Internet Marketing, SA360, Search Ads 360

An Intro to SA360’s Upgraded Inventory Campaigns

Search Ads 360 (SA360) has the ability to automatically create campaigns using dynamic data, based on your inventory feed.

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by Doug

14/06/2019

BigQuery, Google Analytics

Custom data pipeline to BigQuery in realtime

This post describes a technique that is a combination of two techniques I’ve read in posts written by Simo Ahava and Mark Edmondson, two of the smartest chaps you’ll ever meet. Simo’s article (linked above in case you don’t know how the interwebs works), describes how to use customTask to syphon GA data into Snowplow….

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by Doug

13/06/2019

BigQuery, Case Studies, Google Tag Manager

Consistent Optimize treatments – Cross device for logged in users

I offer this post as a proof of concept to solve for a specific use case following some internal work at ConversionWorks and a coincidental, somewhat related post from Industry Legend Simo Ahava Read Simo’s article and you’ll see an elegant solution to first party cookie behaviour restrictions imposed by ITP.  The solution described here…

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by Doug

12/06/2019

BigQuery, Google Analytics

Auto PII detection at scale

Scanning a whole BigQuery table using DLP (The data loss prevention product on GCP) to detect possible, likely or very likely PII in Google Analytics (GA) data is simple. This post describes a solution to automate Personally Identifiable Information (PII – sensitive data) discovery at scale.  Some familiarity with Google Cloud Platform (GCP) is assumed but…

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by Doug

21/05/2019

Google Analytics

Unique Pageviews, page depth, pageviews per session – do you know the difference?

Starting with a great question I just had a great Google Analytics question from one of our superstar clients and I want to share the answer with you. What’s the difference between Page Depth and Unique Pageviews?  At face value they appear to be very similar but segmenting on each shows different results.  What gives?…

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by Luke

15/05/2019

Google Ads, Paid Search, Smart Bidding

Google Marketing Live 2019 – Smart Bidding Improvements

Google Marketing Live 2019 has been packed full of new releases, features and announcements after it’s first day. Leaving us with a fair few topics of discussion about how best to, in Google’s words, ‘be responsible, be there and be useful’. What we’ll be focusing on here are the updates and improvements to smart bidding…

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