by Doug

14/06/2019

Google Analytics

Custom data pipeline to BigQuery in realtime

This post describes a technique that is a combination of two techniques I’ve read in posts written by Simo Ahava and Mark Edmondson, two of the smartest chaps you’ll ever meet. Simo’s article (linked above in case you don’t know how the interwebs works), describes how to use customTask to syphon GA data into Snowplow….

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by Luke

22/02/2019

Google Ads, Paid Search

Google Display Ads Enhancements & Dynamic Prospecting

Google have released a few Display Ads features designed to help boost your Display campaign performance to new heights. Dynamic prospecting takes centre stage as the newest innovation utilising machine learning and automation in Google Ads. Audience Expansion Tool The audience expansion tool was previously available for Display campaigns (known as automatic targeting), but has…

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by Luke

19/02/2019

Google Ads, Paid Search

Coming Soon: Click Share for Google Ads Search Campaigns

Google have recently announced that click share metrics will be rolling out to all search campaigns in the coming weeks. What is Click Share? Click share is something you most probably have noticed from your Google Ads Shopping campaigns, since 2015. If not, then you should be looking at it. For those who don’t know…

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by Bal

24/01/2019

Internet Marketing, Online Advertising

TrueView for Action – Driving Website Actions with YouTube

According to Cisco, video will account for 82% of all consumer internet traffic by 2022. When combining this prediction with research that found that more than 55% of users search for a product and then proceed to YouTube to learn more before buying it, we can conclude that YouTube is a channel worth considering adding…

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by Leila

17/01/2019

Audiences, GMP, Google Marketing Platform, Online Advertising, Paid Search, SA360, Search Ads 360

Search Ads 360 Audience Solutions

    Search Ads 360 (formerly DoubleClick Search, and also known as SA360) gives marketers the power to leverage different types of audiences, from various sources, in order to show adverts to the most receptive users, at a time when they’re most likely to take action. Following on from our guides to Google Ads, and…

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by Louise

10/12/2018

Company News, Google Ads, Google Analytics, Internet Marketing, Online Advertising

ConversionWorks Named In The Drum’s Top 100 Agencies 2018

We’re proud to announce that ConversionWorks has been ranked in the top 100 Independent Agencies! The Drum’s 2018 Top 100 Independent Agencies Census celebrates the best-run independent agencies in the UK. It is powered by The Drum’s Independent Agencies Census, the most comprehensive study of its kind into the performance of UK marcomms firms. The…

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by Luke

29/11/2018

Bing Ads, Paid Search

Introducing the Competition Tab in Bing Ads

  Great news from Bing Ads, as their latest product development introduces the all new Competition Tab. It compromises of two useful sections, the first, Auction Insights and the second, Recommendations. Each bringing their own unique insights, features & functionality for the modern day marketer. Auction Insights As a marketer, you may already be familiar…

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