AdWords, Google Ads, Paid Search
Shopping campaigns are a powerful ad type provided by Google Ads, allowing users to see product images and prices directly from the SERP. However, despite the strength of shopping campaigns it’s not uncommon to see accounts with just one shopping campaign running all products, limiting both performance visibility and optimisation efficiency. By splitting your shopping…
Seeing new Google Ads betas pop up in the interface is a regular occurrence with Google continuously looking to add new features to boost advertising performance. However, one of the latest betas to become available is one which seriously caught our eye here at ConversionWorks – Lead Form Extensions. Whilst Lead Form Extensions are not…
The holiday season is THE busiest time of the year for retailers, so to help you hit your targets in 2019 we’re giving you three quick tips to start you on the road to success! 1. Seasonality Adjustments If you’re using smart bidding it’s time to test Google’s new feature to get the most out…
When data and technology are brought together in skilled hands, the impact for brands and their customers is game-changing. This conviction is the foundation upon which I built ConversionWorks. It gives me great pleasure to announce that we’ve found a company that shares our vision and enthusiasm, and we’ve agreed to merge with them –…
When I started ConversionWorks back in 2013, I wanted to create a consultancy that would employ smart people with mathematical minds who would be able to use the best technology available to solve the most challenging marketing problems. The advertising market was becoming more complex, but with that complexity came opportunity. The consultancies and brands…
Company News, Google Marketing Platform, Internet Marketing
The finalists for the prestigious Google Premier Partner Awards 2019 have finally been revealed and we’re thrilled to announce that we have been shortlisted for ‘Shopping Excellence’.
BigQuery, Cloud, Google Tag Manager
Hands up who’s browser history looks like this: Yep, lots of Simo-treasure! The most recent post was a fine collaboration between Simo Ahava and another community pillar, Mark Edmondson describing how to build and GTM monitor using GCP components and a great new GTM feature. I like this a lot – I’ve followed the article to…