A client just mailed me with the opening line “Happy FriYay!”. I love that. It makes me want to share cool stuff. Here’s an idea I’ve been brewing. I’m considering using Valuetrack parameters in Google Ads to power personalisation (p13n) treatments. Based on the ad headline or tone or message, we want to change the…
GMP, Remarketing, Search Ads 360
We briefly touched on cross-channel audiences in Search Ads 360 (SA360) in our guide to SA360 Audience Solutions. In this blog I wanted to expand on this, and share the exciting possibilities that are available with cross-channel remarketing through SA360. In short, using cross-channel audiences in combination with remarketing strategies allows you to reach users…
Google Ads, Internet Marketing, Online Advertising
Google recently announced that over the coming weeks they are rolling out two new ways to reach your target market via Google Search: seasonal event segments for in-market audiences and affinity audiences. What are seasonal event segments for in-market audiences? In-market audiences are Google-defined audiences of customers who are actively researching products and looking to…
Seeing new Google Ads betas pop up in the interface is a regular occurrence with Google continuously looking to add new features to boost advertising performance. However, one of the latest betas to become available is one which seriously caught our eye here at ConversionWorks – Lead Form Extensions. Whilst Lead Form Extensions are not…
The holiday season is THE busiest time of the year for retailers, so to help you hit your targets in 2019 we’re giving you three quick tips to start you on the road to success! 1. Seasonality Adjustments If you’re using smart bidding it’s time to test Google’s new feature to get the most out…
When data and technology are brought together in skilled hands, the impact for brands and their customers is game-changing. This conviction is the foundation upon which I built ConversionWorks. It gives me great pleasure to announce that we’ve found a company that shares our vision and enthusiasm, and we’ve agreed to merge with them –…
When I started ConversionWorks back in 2013, I wanted to create a consultancy that would employ smart people with mathematical minds who would be able to use the best technology available to solve the most challenging marketing problems. The advertising market was becoming more complex, but with that complexity came opportunity. The consultancies and brands…