Case studies

PPC

143% increase in revenue

Bissell's revenue and ROAS increased by restructuring and optimising their Amazon Marketing Services account.

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PPC

89% increase in profit on ad spend

Combining Google Shopping campaigns with remarketing lists gives Bissell a dramatic boost in conversion rates, average order value and profit on ad spend.

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PPC

63% increase in users interacting with online store finder functionality

Mizuno dramatically increasing traffic quality and user interaction using Google’s Search and Display Networks.

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PPC

56% boost in Summer Sale revenue

Mirroring online marketing activity with offline marketing, results in a 56% boost in Summer Sale revenue and a 113% increase in new users.

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Analytics

1300 websites measured using Google Tag Manager

St. James‘s Place Wealth Management uses Google Tag Manager to roll-out new measurement strategy across 1,300 adviser websites.

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CRO & Personalisation

7.5% increase in online bookings

A/B testing helps luxury hotelier, Radisson Edwardian, to increases online room bookings.

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PPC

30% increase in online conversions

PPC optimisation increases online applications by 30% for Hargreaves Lansdown.

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CRO & Personalisation

159% increase in conversion rate

Checkout optimisation increases conversion rate by 159% for PayPoint.net.

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Analytics

100 websites measured with Analytics 360

Diageo uses Google Analytics 360 to empower their global brand managers with easy to access, insightful and actionable data.

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Google Partner

From the blog

by Huiyan

16/04/2018

Google Analytics

IP anonymization GA Impact Assessment

We previously conducted this test to quantify the impact of IP address anonymization on Google Analytics geolocation accuracy. We explored this in order to understand how the potential change for privacy reasons could impact our data quality. This is especially relevant for geo-targeted advertising and personalisation. We’ve since revisited the data and revised the technique,…

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