Featured case study
143% increase in revenue
Bissell's revenue and ROAS increased by restructuring and optimising their Amazon Marketing Services account.
Bissell's revenue and ROAS increased by restructuring and optimising their Amazon Marketing Services account.
Bissell's revenue and ROAS increased by restructuring and optimising their Amazon Marketing Services account.
Combining Google Shopping campaigns with remarketing lists gives Bissell a dramatic boost in conversion rates, average order value and profit on ad spend.
Mizuno dramatically increasing traffic quality and user interaction using Google’s Search and Display Networks.
Mirroring online marketing activity with offline marketing, results in a 56% boost in Summer Sale revenue and a 113% increase in new users.
St. James‘s Place Wealth Management uses Google Tag Manager to roll-out new measurement strategy across 1,300 adviser websites.
A/B testing helps luxury hotelier, Radisson Edwardian, to increases online room bookings.
PPC optimisation increases online applications by 30% for Hargreaves Lansdown.
Checkout optimisation increases conversion rate by 159% for PayPoint.net.
Diageo uses Google Analytics 360 to empower their global brand managers with easy to access, insightful and actionable data.
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We previously conducted this test to quantify the impact of IP address anonymization on Google Analytics geolocation accuracy. We explored this in order to understand how the potential change for privacy reasons could impact our data quality. This is especially relevant for geo-targeted advertising and personalisation. We’ve since revisited the data and revised the technique,…