Test and personalise your site messaging.
Google’s flagship optimisation and personalisation platform offers seamless integration with Analytics 360 allowing rich test targeting and measurement. By lowering complexity, Optimize 360 allows smarter, faster testing without the need for a team of engineers.
One size doesn’t fit all
Presenting the same content to all users makes no sense. With Optimize 360 you can use your rich Analytics 360 data to test and personalise site messaging:
- Easily share rich 1st party data from Analytics 360 with Optimize 360
- Target your advertising to the same audiences with Display and Video 360 and Search Ads 360
- Run targeted tests for specific audiences, then measure and learn how they perform
- Personalise content using the best performing variations
Agility wins the day
Drag-and-drop integration between Analytics 360 and Optimize 360 lowers complexity and improves agility. This makes personalisation a reality – produce, test and run personalisation strategies without the need for a team of engineers.
Native integration with Google Analytics 360
With native integration into Analytics 360 its never been easier to measure, segment and analyse your test results:
- Faster test setup as comprehensive measurement is already managed in Analytics 360
- Use goals and metrics in Analytics 360 as your experiment objectives
- Drill-down and see how your tests perform by device category, browser, customer type, channel, location, etc.
- Have confidence in your decisions with Optimize 360’s powerful Bayesian statistical model
How we can help
Optimize 360 Services
- Optimize 360 Sales Partner
- Full-service CRO and personalisation service using Optimize 360
- Ongoing support and management
- A/B or A/B/n Tests
- Multivariate Tests
- Redirect Tests
- WYSIWYG Editor
Target tests based on:
- Advanced Client-Side Signals
- Analytics Audiences
- User Attributes such as geography and behaviour
- Sophisticated reporting in Analytics 360
- Summary test dashboards for your teams with Data Studio